5 Reasons to Kick Your Ghostwriter to the Curb

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.

Use Grammar as a Marketing Weapon

If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.

How to Write a Sales Copy

Don't miss this vital information... on how to write a sales copy!

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

How to Write Profitable Web Content

Niche Marketing success depends upon the quality of your web cotent. Here's three website article writing tips that presells for profits.

Sales-generating Catalogue Copy: Secret Tips and Tricks

How do you write irresistible catalogue copy? What does your customer need to hear in order to buy and buy again? Professional catalogue writers use the same tricks over and over again to get results. And you can too...

The Word Perfect And Emotionally Charged Singing Sales Letter is Born

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Ad Copy Tips

Tips to create a responsive salesletter

Sales Letter Writing - Using AIDA

One of the most successful formulas for any copywriter is what’s commonly known as AIDA, an acronym for Attention, Interest, Desire, and Action. Learn how to use the formula successfully.

Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.

Copywriting for Sales - Understand Your Audience's Wants and Desires!

Do you know your target audience's needs, wants, and desires? If not, how do you know you are marketing to the right target audience? In this article I'll discuss why understanding the needs, wants, and desires of your target audience is important if you want to make sales.