How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

Sales-generating Catalogue Copy: Secret Tips and Tricks

How do you write irresistible catalogue copy? What does your customer need to hear in order to buy and buy again? Professional catalogue writers use the same tricks over and over again to get results. And you can too...

11 Tips for Stronger Writing

Sooner or later, every business owner, executive, and entrepreneur has to communicate in writing. Good writing can enhance your reputation, and poor writing can hurt it! Here are some quick tips to strengthen those important skills.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 6

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this last article he wanted to know if how he collated his mail package would make any difference to the response he gets…

Some FAQs for Aspiring Copywriters

I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.

Ad Copy Tips

Tips to create a responsive salesletter

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

12 Important Questions to ask Before You Hire a Copywriter

Anyone can claim to be a copywriter. As I have learned after many trails and tribulations. Whether it's in the brick and mortar business or whether your business is online. Anyone with the knowledge of the language and who think that they are creative become copywriters. But let me tell you. It's not that easy.

How To Avoid Putting Your Prospects On The Defensive!

The last thing you want to do is put your prospect on the defensive, and if you're not careful about what you're saying in your sales copy, you WILL do this -- especially if you aren't aware of what to look out for!

Hollywood's Secret Copywriting Seminar

If you would like to know how watching a special kind of movie can triple the response of your next sales promotion, then you're going to find this particular article very interesting. Here's why.

How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!

Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!

Prepare your way to Copywriting Success

This first thing you must do to write succussful copywriting is get into the mindset of your customer.