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Copywriting
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The Importance of Being Proof Read
Even the most ardently written, professionally produced, and painstakingly typed document needs to be proof-read, and preferably by someone with a fresh pair of objective eyes.
We are often blind to our mistakes and read what we meant to say, rather than what we actually said. An objective view of a piece of text can dredge-up a whole host of errors that had been missed in previous, subjective, readings.
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Homograph, Homonym, or Homophone?
The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.
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The Curse of the Freelance Copywriter
This article looks at what he (affectionately) calls 'The Freelance Curse' and he describes how he dealt with it - without the aid of a witchdoctor.
Professional Writing of any kind is a big commitment. It’s an amazing feeling to have your words published, to find your own name nestling at the top of the Google search results. Yet, writing can also be very hard, time consuming and often rather frustrating...
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Sales Letter Marketing: Building a Mousetrap
Got your Tail Caught? Maybe you need to take a breather, get a snack, and figure out your next Marketing Tool? Marketing Guru, Jan Verhoeff, presents innovative Marketing Concepts with a Perk. Personality, fun, and social style bring Marketing Concepts to the Forefront of your Business for Prosperity.
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