The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

Freelance Copywriter Secrets: How To Sell Discounted Dollars

What could be easier than selling dollar bills for 75 cents each? But once you learn how to sell return on investment (ROI), you can write copy for any product or service as if you were selling dollars for pennies. Learn how to convert benefits into an economic number. Also learn how to show the economic cost of NOT doing business with you.

Freelance Copywriter Secrets: Pile On The Benefits Until They Can't Say No

When a reader sees a sales letter with a long, long list of benefit statements in bullet point form, the effect is very positive. As they read through all the reasons why they should do business with you, their minds cannot come up with objections fast enough. Resisitance crumbles in the face of such amachine-gun fire of benefits.

Seven Steps To Pre-Selling Your Product

Visitors to your site are looking for information not a sales message, so give them what they are looking for. Write to pre-sell not to sell. Learn to pre-sell successfully and sales will take care of themselves.

Freelance Copywriter Secrets: But Wait, There's More

Learn how to increase your buyer's return on investment (ROI) by throwing in additional add ons at no extra cost. The more value you add to your offer, the harder it is for the customer to say no.

How To Use Headlines To Generate Maximum Profits From Your Ads

80% of your ad's effectiveness is from your choice of headline. Here are a few ideas.

Freelance Copywriter Secrets: Sell More With Cliffhangers

You too can write cliffhangers to keep your readers turning pages on your sales letter or scrolling down your web page. With cliffhangers you keep readers in suspence and keep them reading your copy. Learn how to apply this notorious trick used by Hollywood scriptwriters to write irresistible marketing materials.

Freelance Copywriter Secrets: Are You Losing Money By Failing To Do This

The fear of loss is the most powerful motivator you can use in your copywriting. Every product, every service can be viewed from the angle of what a person will lose if they fail to buy from you. Learn how to sell the negative consequences as well as the chance for gain. Find out how to consutruct a negative message without resorting to hard sell tactics.

How New Copywriters Can Save $128.50 On Their Business Phone Line

How to setup your business telephone line so, for the first few months at least, you can put off paying the hefty fees.

The Copywriter and the Seven Deadly Sins

You must avoid the Seven Deadly Sins in your copywriting. But you can make them work for you to sell your product.

When A Long Copy Falls Short

If you already have a list of existing customers, you don’t need a long copy to promote another product to them. Because the harder you convince them, the harder you insult them. Why do that when you’ve already connected with your customers? You can take whatever you’ve already built, and manipulate it for your own gain.

Ghostwrite For Money Online

Something that just about everyone can do to make money online is to ghostwrite for others. Whether it is a book, report or article; many people are looking for ghostwriters online.

How to Formulate Your Copy to Increase Sales

When you examine copy that works well, you'll see that good copywriters use formulas. These formulas may not be obvious at first and that's a great thing. That's why effective copy works and moves you towards action (and ultimately closing a sale). Think about offers, marketing material or advertisements you've responded to.