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Book Marketing

Editorial Checklist

The following editorial checklist will help you evaluate your finished nonfiction manuscript and pinpoint any potentially weak areas. It will assist you in coming across professionally rather than smacking of amateurism.


Don't Be Backward About Getting A Foreword

In today's competitive publishing world—with more than 1.5 million titles currently in print in the U.S.—each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword.


Capitalize On Contacts To Maximize Sales Momentum

Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing association in your area, or organize one if none exists. The collective promotional ideas will amaze you. You may also find someone willing to serve as an informal mentor, guiding you toward greater heights in this exciting venture.


Promote Your Book: 5 Free and Low-cost Ways to Boost Book Sales

Have you self-published a book and are wondering how to get the word out? Have you been accepted by a traditional publisher and want to help increase sales? Here are some simple, inexpensive things you can do to help promote interest in your book.


Offline Promotion And Persistence Pay Off Big For Self-Published Authors

All sales efforts for distribution of self-published books depend entirely on the author; much of which takes place offline, far beyond Web sites. Learn the frank realities facing self-published writers, along with practical real-world marketing techniques vital for your success.


Writing The Blockbuster Book Proposal: How To Sell Your Non-Fiction Book

You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that...


The Value of Negative Publicity

Extremely harsh criticism helped boost my book sales. I explain what they said, what I did and what results I experienced.


10 Winning Habits of the Frequently Published, Part I

How to get published more than you ever dreamed!


How to Get a Reporter's Attention for Your Book

Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?


Marketing Your Book - Eight Unique Ways to Promote Your Book

Whether you have just completed your first, third or fifth book you want to see it succeed. Book promotion is a daunting task that can leave even a seasoned publicist floundering for ideas. There are thousands of books jockeying for the readers’ attention and you want your book to be their first choice. Promoting a book is like being a cross between Houdini and a detective. You have got to sleuth for creative promoting avenues then magically tie them to your book to maximize revenue-generating publicity.


Times Change And So Should Our Publishing Strategies

Beginning writers should devote their time and energy to attracting READERS instead of agents and editors. For the time being, forget about the powers that be in the publishing world and consider who your potential audience might be.


Tips to Get your Query Letter Noticed!

How can you make your query letter stand out from the rest? I offer some tips to make your letter one that gets read!


Self Publishing 101 - How to Write a Book Marketing Plan

A sound and sensible marketing plan for your book is just as important as the writing, design, and publication itself. No matter how wonderful your book might be, it won’t sell itself. Remember, in most bookstores, it has about 8,000 other competitors right next to it!


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