Follow Up to Keep from Falling Down

Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial in promotion and sales. Many sound marketing plans flounder for lack of follow up.

Writing The Blockbuster Book Proposal: How To Sell Your Non-Fiction Book

You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that...

Book Signing Nightmares

Are book signings worth all the hard work and heartache? Isn’t there an easier way that’s not as taxing on the ego to let the world know you wrote a book?

How to Get a Reporter's Attention for Your Book

Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?

Paying for Print on Demand (or How a Tea Set Led me to Amazon)

Print on demand (POD), a hybrid of self-publishing and technology, is one of the hottest trends in publishing. POD makes it possible for established writers to publish unique books and new authors to see their work in print. Problem is, you have to come up with the cash. Read this story and learn how a family heirloom led me to Amazon.

A Day in the Life of a Book Reviewer; How a Little Research Can Save You a Ton of Embarrassment!

Yesterday I learned something so valuable that I am compelled to share this with you.

Marketing Your Book - Eight Unique Ways to Promote Your Book

Whether you have just completed your first, third or fifth book you want to see it succeed. Book promotion is a daunting task that can leave even a seasoned publicist floundering for ideas. There are thousands of books jockeying for the readers’ attention and you want your book to be their first choice. Promoting a book is like being a cross between Houdini and a detective. You have got to sleuth for creative promoting avenues then magically tie them to your book to maximize revenue-generating publicity.

Use the Power of the Internet to Sell Your Book

Here’s the challenge for today’s authors: The number of books published each year is increasing (195,000 titles in 2003 alone), books sales are decreasing, and only brand-name authors are getting the necessary support to market their books. The unfortunate result is that most authors aren’t going to see even modest book sales. The solution for authors is the Internet.

Seven Secrets of Writing a Book that Sells

Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

The Business of Publishing

The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn't bounce.

PyroMarketing - The Secret of Book Marketing Success

Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a new book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

I Write For Money and You Should, Too!

Insist on being paid advance money from book publishers, advises Dr. Gary S. Goodman, best-selling author, popular speaker, business coach, and President of Customersatisfaction.com. There are five essential reasons for getting up-front cash, explains this expert in customer service and sales training, and radio and TV commentator.

Writers Should Be Outrageous!

Dr. Gary S. Goodman, President of Customersatisfaction.com and best-selling author of 12 books, says writers should be outrageous and not be cowed by huge publishing conglomerates. According to this popular keynote speaker, sales, service & success coach, and radio and TV expert commentator, saying what you mean, and meaning what you say, is the practice that makes writers special people!