Self Publishing 101 - Optimizing Your Book Marketing Plan

To market your self published book successfully, you don't need a book full of jargon and buzzwords - but you do need a marketing plan. For most authors, and many large publishers , a marketing plan will produce rather underwhelming results. There are numerous opportunities for a book marketing plan to go awry, so I've outlined a few of them below that are the most common and fundamental - hopefully this will help you avoid them!

Book Shepherds: Who Are They? What Do They Do? Should You Hire One?

A new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavor—-hence the designation self-publishing—-there may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration.

I Write For Money and You Should, Too!

Insist on being paid advance money from book publishers, advises Dr. Gary S. Goodman, best-selling author, popular speaker, business coach, and President of Customersatisfaction.com. There are five essential reasons for getting up-front cash, explains this expert in customer service and sales training, and radio and TV commentator.

Every Author Needs A Power Team

Research has shown that the vast majority of aspiring authors fail because the don’t have a POWER TEAM – a group of experienced publishing professionals, ready and able to help YOU write your book and WRITE IT NOW! To become a successful, published author here's who you'll need:

Turn Your Knowledge Into a Passive Income Product

Everyone has at least one book in their heads. Why not put that knowledge down on paper so that it can work for you as an investment?

Capturing an Editor's Attention: How to Increase the Odds of Getting Published

From the author of Writing Copy for Dummies, five practical, proven secrets for getting an editor's attention -- and getting your article published or your press release read.

Hi, Can I speak with Oprah Please?

Every author on the planet has said the phrase, I should promote myself on Oprah. These are the critical steps to achieving your goal.

One Author's Solution For Publishing Creative Writing Output

It has never been easy to have your creative writing output accepted for publishing – until now...

Media Coaching Critical to Book Marketing and Book Publicity

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. The skills needed to generate sales from interviews are best obtained through media coaching or media training.

Why Testimonials are Number One in Selling

Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, because people want to get on the bandwagon when others recommend.

Synch Your Book and Web Site Now, Part 2

In the new millennium the web must play an important role in your book’s marketing plan. Your website address should be included in as many places online and offline in your marketing materials as possible...

Skilled Self Publishing Book Marketing Is Vital For Success

Marketing has to start with the book idea your are considering for self publishing. You will need to ask yourself marketing questions like, has it been done before, if so, how well did the previous title or titles sell? How was the marketing done.

Secrets of BookExpo America 2006

Here's what I've discovered in perusing the coverage of this year's BookExpo America: all is NOT doom and gloom in the publishing industry!