Free Book Publicity: It's Out There, but You Have to Work for It

Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running.

Creative Writing: Dealing with Rejection

I am often approached by clients who have been trying for years to write their own books, but haven’t got anything to show for their efforts except several drawers full of politely (and not-so-politely) written rejection letters. So how does a writer – or any artist, for that matter – deal with the pain of rejection?

Book Marketing: How to Get in Touch with Your Readers

One of the biggest problems with traditional book marketing is that when someone buys your book, you have no way of contacting your readers. There's no way to build that relationship that is so important in marketing and generating word of mouth. Here are a few suggestions for overcoming this problem.

How Not To Get Published - How To Win the WWOTYA - 1, The Audience

Though authors are required to specify their targeted audience, they often avoid doing so. Some think that their novel is suitable for any audience. Many may not know why it is important to address the right persons.

How Not To Get Published - How To Win the WWOTYA - 2, The Publishing House

If you do not self-publish, you will have to choose a publishing house. Many writers forget the other side of the agreement: a publishing house will have to choose them.

The Jury Is In - And It's A Split Decision On The Google Book Search Program

The jury is in and it's a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it's the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It's simple. People can't buy what they don't know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

Book Promotion on the Web: The One Thing Your Site Must Have

Are you creating a website to promote your book? The one thing you must include is a sample chapter. It will clinch the sale for you. Here's why.

Powerful Book Pricing Tips for Authors

It should come as no surprise that the amount of success your book enjoys rests largely upon its pricing. The retail price has to be competitive and the distributor discount has to be appealing. Often, those two goals are in conflict with one another, and therein lies the problem..

Reality Check:Anyone Can Be a Published Author

The self-publishing industry has grown by leaps and bounds thanks to advances in digital printing, and of course the Internet as a promotional and sales tool. Like many other Internet-driven opportunities, the self-publishing field is fraught with hazards and wrapped in confusion. These days, it's so easy; anyone can be a published author. Self-publishing is the way, and marketing is the key.

Can Authors Really Earn A Living Writing Through Self Publishing?

Is is still possible for writers to publish themselves and earn a living doing it?

Children's Books - Child's First Introduction to The World of Print

Board books are often a child's first introduction to the world of print. Designed with infants and toddlers in mind, these specialty children's books are chunky, with thick, study pages perfect for a young child's exploring touch

A Writer's Journey Part 2 - Putting It All Together

How to self publish your book. Then how to get it out 'there'.

How's Your Book Marketing Working?

Did you get all the book sales you wanted last year? Think about the time, effort and money you invested. Which one's paid off? Which were losers? Look over last year and write your marketing duds and successes down!