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Book Marketing

Book Marketing Landmines and How to Avoid Them

In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover.


The Jury Is In - And It's A Split Decision On The Google Book Search Program

The jury is in and it's a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it's the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It's simple. People can't buy what they don't know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.


How Not To Get Published - How To Win the WWOTYA - 4, The Length

The length of a novel has to depend on the story, not on the writer's whim; still less on the publisher's. The length of a text is the right one if nobody wonders about it.


Reality Check:Anyone Can Be a Published Author

The self-publishing industry has grown by leaps and bounds thanks to advances in digital printing, and of course the Internet as a promotional and sales tool. Like many other Internet-driven opportunities, the self-publishing field is fraught with hazards and wrapped in confusion. These days, it's so easy; anyone can be a published author. Self-publishing is the way, and marketing is the key.


Intrepid's Odyssey: Behind the Creation of the Intrepid Museum

Read the ups and downs, the joys, the heartaches, the disappointments, the conspiracy, the over-throw of corporations by the insidious few in a takeover struggle of the museum concept. And finally, after eight exhaustive years, see that individual's dream taken from him without any recognition whatsoever, for this wonderful museum by the all powerful few.


Getting a Book Signing: Do's and Don'ts

Terrified to set up a book signing for your new book? Here's how to take the rejection out of self-promotion.


Can Authors Really Earn A Living Writing Through Self Publishing?

Is is still possible for writers to publish themselves and earn a living doing it?


A Writer's Journey Part 1 - Getting Started

Phew! I have just finished writing my eighteenth manuscript in a series of children’s adventure books. What a triumph of mind over matter!


Self Publishing: Is this the Way to Publish Your Book?

Not only does self publishing offer you the advantages of complete control, faster publication, and higher profits, it is easier and less expensive than it has ever been before thanks to modern technology. Self publishing could be your big break as a writer.


The Most Important Word in Any Author's Vocabulary

It's tough to move 10,000 copies from the back of a cave. Too many authors – especially self-published ones – work their butts off writing and producing their books, and then do nothing with them! Sadly, writing and producing the book is the EASY part. The key is, building your platform so you can move those darn boxes out of your garage!


Top Ten Things to Think About Before You Go With Print on Demand

You, like many other authors who don't want to go the long hard road with traditional publishing, and who like the low cost and seemingly easiest and best way to publish a book, Print on Demand Publishing looks good. They print one book at a time when it's ordered. But, think again.Here are ten things to think about before you go with print on demand


Why Internet Publishing is Best (For Readers)

What makes a bestseller? The person who pays out their own money, buys the book and actually reads it. Readers are the most important people in the chain.


How to Pump Up Your Book Promotion With Do-it-Yourself Book Trailers

One of the things I have learned about book promotion is that the more gimmicky your marketing becomes, the more valued your book becomes. The reason I say this is that whenever I find someone who has taken their book promotion to the next level, no matter how crazy it is and no matter how outside of the box , the promotion usually works in the author’s favor. One of the most gimmicky things I have seen that gives you more for your promotional dollars is...


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