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Article Marketing
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My Sales Funnel Theory of Article Marketing X
Now you have the final product in your sales funnel. Remember we were talking about building your sales funnel from the biggest product and go down, rather than starting with your smallest product and adding new products.
Now that you have...
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My Sales Funnel Theory of Article Marketing XII
Ok, I am going to end this now. The bottom line is that article marketing should serve as the entry point to build a relationship with someone that will culminate in the big ticket purchase. So each article should be written with that long-term in mind. You should not be...
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Article Marketing - Is This a Good Way to Reach Niche Decision Makers
Article marketing is actually one of my favorite ways to reach three different (although possibly overlapping groups of people: 1) people who exist in competitive markets where the cost of advertising is high 2) niche customers who are hard to pin down and find and 3) people who are buyers, not search engine-aholics.
Why does article marketing work so well for all these groups?
I think it is because all of these groups are so difficult to reach through the traditional mediums - and yet with article marketing every article is the same. That is, controlling for things like strength of the title, and the article directory or web site to which you submit the article, all articles are equal.
And one of the things that keeps the market so open is that it cannot be reasonably automated - you cannot create a machine ....
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Article Marketing - High Quality Lead Generation
Article marketing is my favorite form of lead generation, and I imagine it will stay that way for some time to come. The biggest thing with article marketing, and one of the reasons I think the market is so wide open, is that article marketing doesn't produce massive numbers of leads - and that's what so many people are looking for.
We get bombarded with ads for leads for cheap, or leads 1000 at a time - but we should all know by now that they are very poor quality leads. But with article marketing, the leads are a much higher quality lead. They are, in my testing, as much as 10 times more responsive than search engine - generated leads - and that is huge.
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