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Writing and Speaking
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Why You Must Be a Story Expert
Stories can change a person’s “frame of view” much more powerfully than dry concepts. Instead of fear-based facts told in conceptual form, you need to offer people a compelling, positive vision for the future told in narrative form—if you want to motivate people to act in new ways. In fact, most people in a leadership role are now expected to know...
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Repurposing Content
Repurposing content means taking intellectual property you have created and using it in another way. For example, turning a book into an audio program, or excerpting parts of the book into articles. Repurposing content can help you reach a brand new audience with your ideas, and increase your profits by meeting the needs of people with different learning styles.
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