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Trademarks

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Overview of Trademark Law

Trademark law gives companies the exclusive right to use a given name or design, called a “mark,” for the purpose of identifying the source the of that company’s goods or services. Trademark law is an incentive-based system. Because it gives companies the exclusive right to use a mark in connection with certain goods or services, the company can create a brand that is recognizable by the consuming public. That trademark would be associated with and incorporated into every advertisement the company runs for its goods or services. Repetition of those advertisements containing the trademark causes consumers to associate the mark with the goods and, with enough repetition, consumers buy the goods.


Trademark Infringement Against Newly Formed Businesses

Many years after forming a new business, your company may receive a letter telling you that your company’s name is infringing upon another company’s name. This could lead to either your company being forced to change its name or undergo litigation.


Trademarks - A Quick Introduction

With the combined advent of the internet/dot-com boom and the prevailing trend of individuals going into business for themselves, the focus and importance surrounding intellectual property has been in the forefront of the minds of entrepreneurs, artists, inventors and anyone wanting to protect the fruits of their labors.


Effective Trademarks - How to Select a Good Name

Your trademark is your most important asset. Learn how to choose a strong trademark that will help you stand out in a crowd and avoid legal trademark problems.


Trademarks – An Exercise In Patience

Trademarks are a form of intellectual property for a person or business. To protect your mark, you always should formally trademark it. This brings us to the subject of patience.


US Trademark Law

US trademark law was presented in 2002 with the issue of trademark dilution and the question of how to prove it.


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