Top Adding - Business

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your business.

So now you have to decide what you’re going to write or speak about. So just how do you come up with content for your free information products that you know your prospects and customers will be interested in?

We

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l, you can start with looking at the knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

help them to improve their business, or make them happier, or show them a different way to do something, or provide them with tips on how to buy or use the product or service you provide?

The key is finding out what information y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur prospects and customers need or want most. Asking them is the easiest way to find out, and it is a great way to generate content for your information products.

If you have made arrangements to speak to a group, ask the person

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

coordinating your talk if there is a way to survey the group as to their most important questions relative to your line of business. For example, if you offer Wellness Coaching Services and you are speaking to a group of corpora

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e executives, find out what their burning questions are related to wellness.

In a corporate environment, they should be able to quickly and easily compile this information via an email sent out to all employees who have been invi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ted to your talk. Knowing that your goal is to speak directly to their concerns, they will probably be more likely to attend as well.

When you get the results of your survey, look for common or recurring questions and focus your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

alk on the answers to these questions. Save any remaining questions as topics for your e-newsletter. You can use this as an incentive to get attendees to register for your e-newsletter by saying at the end of your talk “If I didn’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t cover your most pressing question, I invite you to register for my free e-newsletter where I will address all remaining questions.”

Here are five more ways to generate ideas and content:

1) Add a page to your web site where vi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itors can submit questions.

You could title it "What is your most pressing question about [insert your topic of expertise here]. Make sure the page is visible and accessible from all of your web pages. Consider promoting this se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rvice throughout your web site to drive people to that page to submit a question.

2) Purchase the domain name "askYOURNAME.com" (where "YOURNAME" is your first and last name).

Publicize this web page as a service and great place

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for consumers to get their most pressing questions, in your subject area, answered. Registering domains is cheap, and you can always point it to a page in your existing web site if you don't want to pay additional web hosting fee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s.

3) Include an email address, or web page address in your e-newsletter.

Or in any other forms of regular communication. Use this email address to invite your prospects and clients to submit their questions. Odds are if one p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ospect or client has a question, there are many others who also have the same question.

4) Create a survey.

If you do presentations or seminars, hand out a survey at the end to find out what attendees liked best about your prese

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ntation (it's always a good idea to get feedback anyway), and to find out if there are other relevant areas they would like to see you speak on, or if they have questions they'd like answered.

5) Keep your eyes open and your cust

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mers in mind when you read trade publications, magazines or newspapers.

If you come across something you think would be of interest to your prospects and customers, share it. Is something going on in the news that is relevant to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your product or service? Write about it.

In addition to using this information to drive newsletter or presentation content, you can also use it to develop articles and content for your website, or to write Special Reports, Tips

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Sheets, or How-To Guides.

These are all great ways to provide added value to your prospects and customers, and to give them a chance to get to know you. Consumers do business with those they know and trust. Creating relationships

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with your prospects and customers using free information products is a great way to develop this trust. And it's one of the cheapest, easiest and most effective ways you can market your business.

(C) Copyright 2005 Debbie LaChus

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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