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Top Adding - The Problem With Shopping Mall Car Giveways
Going shopping or are you being shopped, that is the question?
But that may be the case if you fall into priz
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e scams in exchange for your valuable personal information, such as your name, address, email address, and phon
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
number. If you do fall prey to this type of marketing, expect to see your mailbox fill to the brim in the comi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ng months after the promotion.
Have you ever registered to win a car at a shopping mall? Have you given all o
Have you ever registered to win a car at a shopping mall? Have you given all o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the information they ask for? Did it ever occur to you that the addresses they collect by the thousands are mo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e valuable than the car you are registering to win?
I have seen many car giveaways in local shopping malls as
I have seen many car giveaways in local shopping malls as
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
king shoppers to give names, addresses and other personal
information to enter their drawing. But I have neve
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
seen a winner. Have you ever seen a winner announced in
your local newspaper or television broadcast.
Accor
Accor
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing to consumer groups this draws suspicion on the
mall drawings, and maybe that is because the car is really
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
never given away. Some consumer groups say they have
evidence that cars are not given away.
Major corporat
Major corporat
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ons sell their mailing list for cash. I called a
friend of mine who works in an industry where customers
hav
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to give their name, address, and phone number to use
their service. He told me his company collects thousands
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
of
names and sells the information for large cash payments.
I had to assure him I would keep his company n
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
me confidential
in exchange for this information.
There are times when I have to fill out information to reg
There are times when I have to fill out information to reg
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ster
a product or buy a magazine subscription, so I list my name in
a particular fashion. Then I pay close
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
attention to
my junk mail before I toss it in the trash. I often notice
the same form of my name showing up
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n many new pieces
of junk mail after a registration.
Now, back to the shopping mall car give away. If you ar
Now, back to the shopping mall car give away. If you ar
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
inclined to give out your personal information to win a car, despite the evidence that you haven't seen one t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hat has been given away, watch your junk mail and remember the way you listed your name. Perhaps the next time
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou see prizes and contest of any kind you will think twice before eagerly giving away your personal information
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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