Top Adding - Communications

Introduction

When it comes to satellite radio services, the situation in United States is pretty similar to the satellite TV market where there ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e two major service providers involved in the business – XM Satellite Radio and Sirius Satellite Radio. Sirius's original programming originates fr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

om its studios in New York, while XM Radio's studios are based in Washington, D.C. There are rumors and news about the possibility of merging betwe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

en these two satellite radio providers but no solid news had been released at the date of writing.

Both XM and Sirius charge their customers on mo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nthly basis. Individual users normally pay not more than $15 per month to enjoy hundred of radio programming; while business owners need to pay mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e (about $25/mo for Sirius) in case they wish to use the radio channels as their business background music (a caf? for example). Since year 2005, S

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

irius offers a one time fee of nearly $500 valid for the lifetime of the equipments.

As for their popularity, XM claimed that they got more than 7

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.6 million of subscribers at the beginning of year 2007; Sirius on the other side claimed 6 million subscribers. A critical strategy that brings su

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ccess to satellite radio provider is that they partnered up with auto-makers. Satellite radio equipments are offered as original equipments in the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

car model. BMW, MINI, Mercedes, FORD, Honda, and many more are now the sole partners for Sirius Satellite Radio on the expansions.

What’s so great

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

about satellite radio services?

Despite the monthly subscription fees, satellite radio comes in a few advantages that conventional AM/FM radio th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at cannot compete. One of the major plus points with satellite radio service is that most of the music stations are free of irritating commercial b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reaks. As satellite radio providers run their business via user’s subscription fees, the bulk of the income source from the listeners, not the adve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rtisers. Thus, satellite radio providers manage to provide a great number of commercial-free music channels in their package.

Besides commercial-f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ree channels, satellite radio also stand in front of AM/FM radio as they provide the best sound quality in radio broadcasting. AM/FM reception is o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ften interrupted by weak signals, which then influence the quality of the sounds. Such problem will not happen with satellite radio as the signals

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

are static-free.

Also, satellite radio is highly portable, which means the same satellite radio shows can be listened with your Hi-Fi in your livi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng room, or the boombox in your car, or even on your personal computer with Internet connection.

On top of all these reasons, satellite radio also

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stands out with its uncensored radio shows. Currently both Sirius and XM are offering quite a few 100% uncensored radio programming, which for sur

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e you cannot get with the ordinary AM/FM radios. And before you ask, yes, you will get Howard Stern's show with satellite radio (Sirius Satellites)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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