Top Adding - Communications

Nextel used to be “How Business Got Done”. It also used to be the only carrier to offer an exclusive PTT (Push to Talk) feature, which was a phone with a built-in walkie talkie that worked on its cellular network. With Cingular Wireless becoming one of the last carriers to g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

et into the Push to Talk arena, the last major differentiating factor to the consumer that once separated wireless carriers is disappearing. Wireless carriers on the front end are becoming more homogeneous and it is increasingly difficult to tell which carrier offers what uni

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

que service. It used to be that Nextel was known for “walkie talkie”, Sprint was the first to introduce the coolest data enabled phones, Cingular had all the “free phones” and a technically challenged cellular network and T-Mobile being the only GSM (Global System for Mobilit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y) carrier offered an international phone. The former AT&T Wireless was the first wireless carrier to come out with the Digital One Rate, a national calling plan with roaming included. It is now trying to “Raise the Bar’ with its recent acquisition by Cingular Wireless. Nex

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tel is ‘How Business Gets Done’ was bought by Sprint ‘Free and Clear’. Verizon wants to know if you can hear them now, as after a very long run in first place, they are now the #2 wireless carrier in the market place behind Cingular Wireless. But given that the service is on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly as good as the network by the 3rd quarter of 2006 you may see them Verizon reclaim their spot as the #1 Wireless Provider in the U.S. And currently rounding out the bottom of the list it seems that T-Mobile is constantly giving more in order to ‘Get More’ market share.

Wit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h the recent mergers and buyouts, we all know that bigger does not always mean better. A case in point is demonstrated in what it is like dealing with the ‘New’ Cingular Wireless after their merger with AT&T Wireless. While carriers are beginning to appear homogenous on the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ront end, their back end protocols and practices are still as complex as ever before. A once confused customer care, is now even more confused, having to manage different technologies, carrier specific programs, rate plan names, management styles and other idiosyncrasies of e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ach wireless carrier. Each Carrier had slightly different ways of doing the same procedures, multiply this by hundreds of departments and this becomes a mess for both customers and dealers alike to navigate through. Take for example the process of verifying an account via cal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ling into customer care. Cingular now does this is in the most bureaucratic and arcane way.

All of this reflects their completely consumer driven back end customer relationship management systems. They purchased AT&T Wireless for all their corporate accounts but have yet to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

adopt procedures for dealing with corporate customers. If you cannot exactly identify the account name as it reads on the account, then you cannot do anything on the account even if you wanted to pay a past due bill. Essentially your phones would have to be turned off for n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on-payment before they would be open to accepting payment without proper account name verification. Naturally this would allow them to collect their past due amount, plus the late fees, plus the reactivation fee per phone. They say that they verify accounts this way for secu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rity reasons and for protection of the account holder and given the amount of fraud that exists in the wireless industry, it is both understandable and good practice. However, the problem is not with the message but with the messenger. They do not offer another solution to v

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erify the account which in most cases can be easily implemented, as the customer care reps already have email access in place, they could easily send over a confirmation email or if need be change of responsibility form to a master email address at the corporation, the former

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oint of contact. Or if the company did not use email, they could mail or fax a form to the business address on file. For business customers a simple required task before the customer care rep can do anything further on the account can be quite a nightmare especially in the m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ajor corporate and government sectors where account administrators turn over frequently and many accounts exist in organizations all with slightly different names, an acronym, a sub-account and in the worse case scenario, the carrier itself may have abbreviated the name if it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

exceeded the amount of characters allowed in the field when they originally set up the account.

Former AT&T Wireless customers are dealing with the brunt of this, as their account verification system was different & better, offering alternative ways to validate the account s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uch as with an account number, the correct billing address and the last 4 digits of a social security or tax id number. The combination of the carrier specific protocols, lack of training on every level, their use of the same confusing billing format (usually written by progr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ammers and not by telecomm specialists and actual end users) and consumers becoming more sophisticated buyers is making the wireless market more complex as opposed to more less so.

Until carriers in general realize that increasing market share and gaining customer loyalty als

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o should mean a new easy to read bill, a proactive (not reactive) customer care team and knowledgeable and hands-on sales representative, the customer experience in dealing with their cellular company is going to continue to deteriorate. Thanks for holding, how may I help you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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