Top Adding - Communications

Fax broadcasting, also called fax blasting, is a highly effective form of advertising if executed correctly. Fax broadcasting allows a company to instantly deliver targeted marketing messages to a large audience for an incredibly low pri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce.

Fax broadcasting is a way to get real, physical promotional messages into the hands of your target audience at a cost of about 96% less than sending information through the mail. Blasts of up to 1000 faxes, complete with statistics,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can cost as low as $40 with price breaks on larger quantities.

The two most critical factors in ensuring a successful fax broadcasting campaign are the accuracy of the fax mailing list and the quality of the marketing message. Below yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’ll find some tips and ideas to maximize the return on investment of your fax broadcasting campaign.

Define the recipient’s specific action

Too often people send out marketing messages hoping that customers will react in a way that bene

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fits the company. Before you even start creating your message, ask yourself: What precise action do I want a recipient to take after reading my message? Will they call a number for more information? Fill out a form and fax back to rece

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ive a special free report or bulletin? Or perhaps file the fax in a specific folder in their filing cabinet for future reference?

Include a call to action

Don’t just hope that recipients will infer the action you want them to take. Ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e sure to include your specific call to action on the page. A call to action might be: “To receive this free special offer, log on to www.website.com within the next 24 hours and order online.” By first determining the specific action

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your customers will take, then creating your marketing message around it, you are more likely to get the reaction that you are anticipating.

Designing the content

A fax broadcast should be eye catching and encourage the recipient to pic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k it up and read it after just a glance. Include different sized fonts to accomplish different goals. Use large fonts for brief bursts of relevant yet intriguing text to catch the reader’s attention. Provide a brief follow up to your l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rge text in medium sized font. Add some details in smaller text for those who are interested and want to read more. Give the prospective client enough information to pique their interest then encourage them to seek you out for more info

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmation. This not only stops you from crowding your fax broadcast with text, but also engages the prospect.

Fax Broadcast layout and design

While art and design are highly subjective, there are a few basic rules of thumb to stick to.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Give the page adequate margins. Think of the white space as a design element to give shape to the other elements on your page, not just blank space to fill up. Choose a professional image or illustration that doesn’t include a lot of da

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

k areas and will look great in black and white. Unless you’re a graphic designer, do a search for professional stock images to find illustrations and photos at low prices. iStockPhoto.com offers more than half a million professional ima

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ges for just $1 per image.

Test your Message

Before sending your fax out to thousands of people, get the opinions of a few people who aren’t completely familiar with your business. The goal isn’t to find out if they like your promotion

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

al flyer, but to test whether or not it delivers the intended message. Make a list of 3-5 very specific questions to ask your test audience such as: “What exactly does this company do?” “What problem does this company’s product or servic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

solve?” or “What action will I take after reading this offer?” Continue testing until you get the desired results and you’ll improve the chances that your target customers will have the same reaction.

Find or Create a Targeted Fax Mail

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing List

The accuracy and quality of the mailing list for your fax broadcast will ultimately determine if all of your hard work will pay off. To accomplish this you can purchase a fax mailing list, create your own custom list by gatheri

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng info from company websites, or hire someone to collect the information for you. A quality fax broadcasting service will offer statistics to let you know how many were delivered successfully so that you can fine tune your mailing list.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Fax broadcasting can be an extremely effective marketing tool, especially for small businesses on a budget that need to make a big impact quickly. While everyone else is concentrating their efforts on email marketing, you can deliver a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hardcopy right into the hands of your target customer. Unlike email, someone is sure to look at it and not just instantly toss it away. By designing your fax broadcast effectively, you can easily expand your reach and grow your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Three tools that cost you nothing, that you already own, that can increase your business. Learn how to use these effectively and you'll increase your infoproduct sales in no time.

The most important use of Internet is the search for information. Almost billion searches are done every month. Internet is such a powerful database that the range of searches is about everything known to mankind, starting from ordinary information like consumable goods to advanced information like nanotechnology. The search for information could lead to decision-making for planning a trip to an exotic location, for preparing for an MBA course.

Are you one of those who are good at sales talk but are afraid to write a sales letter. Actually you do not have to fret about it. You will do just as good with writing. However, you just have to keep some few things so that you would be able to come up with...

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