Top Adding - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful stories and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have deconstructed (see URL below) are based on this 188 stage template.

Understanding

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this template is a priority for story or screenwriters.

There is only one story.<

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

i>

The Hero's Journey:

a) Attempts to tap into unconscious expectations the audie

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nce has regarding what a story is and how it should be told.

b) Gives the writer more str

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ctural elements than simply three or four acts, plot points, mid point and so on.

c) Give

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s you a tangible process for building and releasing dissonance (establishing and achieving

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

catharsis).

d) Gives you a universal structural template upon which you can superimpose y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our situational story.

and more...

MEETING EXPECTATIONS

The audience has subcons

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ious expectations as to what a story is and how it should be told. For example, children k

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

now when a story is inadequate or incomplete.

One of these expectations is to be led to a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cathartic resolution. There are usually three or four catharses in each successful story.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

These are separate and distinct from the Four Core Challenges (Romantic, Inner, Outer, Gre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ter).

Your responsibilities as a writer is construct your story so as to meet audience ex

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pectations - resolve the Core Challenges (a well trodden definite process) and then to clo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e the story at the stage of the Final Conflict by taking the audience through the (also we

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll trodden) process of dissonance build up and release.

Don't be fooled by terminology su

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h as "Final Conflict." All this applies to the vast majority of suceesfful movies, from Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e Godfather (1972) to Annie Hall (1977) to A Wonderful Life (1946) to The Gladiator (2000)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Top Adding - Hero's Journey (Monomyth): Your Job is to Meet the Audience's Expectations

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