Top Adding - Writing and Speaking

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of su

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ccessful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage temp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ate.

Understanding this template is a priority for story or screenwriters. This is the te

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mplate you must master if you are to succeed in the craft.

[The terminology is most often

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

metaphoric and applies to all successful stories and screenplays, from The Godfather (1972

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugsto

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re Cowboy (1989) to Thelma and Louise (1991) to Apocalypse Now (1979)].

THERE IS ONLY ONE

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

audience has regarding what a story is and how it should be told.

b) Gives the writer mo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e structural elements than simply three or four acts, plot points, mid point and so on.

c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

) Gives you a tangible process for building and releasing dissonance (establishing and ach

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ieving catharses, of which there are usually four).

.....further details at www.clickok.c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.uk

ABRIDGED TIPS AND EXAMPLES:

*****Engagement*****

Post the Crossing of the Return Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

reshold, the Hero, at a dangerous places, engages with the Antagonism. On Brokeback Mounta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n (2005), Jack and Ennis argue; sometimes he misses him so much he can hardly stand it.

*

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

****Crossing the Return Threshold*****

A common characteristic of the Crossing of the Ret

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

urn Threshold is the resistance to it. In Straw Dogs (1971), Amy doesn't want Henry in the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

house.

*****Freedom to Live*****

Part of the Freedom to Live is the Hero's New Behaviour

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. In Brokeback Mountain (2005), Junior is getting married and Ennis will go to the wedding

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.topadding.org.ua/article/163060/topadding-188-Stage-Heros-Journey--Monomyth--Engagement-And-The-Return-Crossing.html">188 Stage Hero's Journey - Monomyth - Engagement And The Return Crossing</a>

BB link (for phorums):
[url=http://www.topadding.org.ua/article/163060/topadding-188-Stage-Heros-Journey--Monomyth--Engagement-And-The-Return-Crossing.html]188 Stage Hero's Journey - Monomyth - Engagement And The Return Crossing[/url]

You can find the best email automatic responder for your business, but it will help if you know exactly what you're looking for in an automatic responder

Pay per click (PPC) advertising is the most cost-effective form of advertising so it’s vitally important that all aspects of advertising campaigns are managed to achieve maximum return on investment (ROI). Google AdWords is the most popular method of PPC and is an excellent way of increasing targeted website traffic, providing the advertising costs can be justified by ensuring the clicks turn into sales. Nobody gets it all right the first time and most of the best advertising campaigns are developed over time. Below are 10 tips to get started and help to get the best performance from your Google AdWords advertising budget.

Tags

Links

Top Adding - 188 Stage Hero's Journey - Monomyth - Engagement And The Return Crossing

Related Articles: