Top Adding - Writing and Speaking

Imagine you are about to professionally speak to 30 people on a teleconference call where you can only hear and cannot see the participants. Therefore you cannot read the reactions of your a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

udience to what you say. You only have your ears, your imagination and intuitive senses to guide you. What's the best way to structure the talk to leave a lasting and memorable impression

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with the listeners?

You can begin by distinguishing between a learning-focused and a lecture-based teleconference call. The number one mistake people make is in thinking all tel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

econference calls are the same. They most certainly are not and it’s important to know the differences so you avoid the mistake of planning and implementing all your calls in the same way.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The most popular category of teleconference calls that business professionals such as coaches, consultants and speakers are interested in is those used for telelearning.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The most common names for these calls are teleseminars, teleclasses, teleforums, teleprograms or teleworkshops. A structured curriculum is created and delivered as a once-off telecl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ass or progressively delivered over a series of teleseminars to form a teleprogram.

There are other ways to use teleconference calls such as for telemeetings and group coaching.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You can also use webinar technology to deliver a Powerpoint style presentation so that at the same time people are listening on the phone, they are connected via their computers to a visual

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

presentation.

Participants in telelearning calls are typically limited to smaller groups of between 6 and up to a maximum of 30 people for the duration of the program, so that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

meaningful interaction can take place. While 30 people is a lot to interact with, over the course of a 4, 8 or 12 week teleprogram there will be those who can't attend in some weeks, which

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

naturally lowers the number of participants on the call.

A lot of professionals confuse telelearning calls with a telelecture, where there is a speaker who delivers a spe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ech much like a speaker would at a live event. The larger the number of people on the call, the more that technical issues become a factor.

If you've ever been on a telecall wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th a lot of background noise, you'll know how annoying this can be and the reason for the speaker using a listen-only format. The downside to cutting out the voices of participants is there

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is little or no participation with the audience, so the speaker needs to know how to be very engaging in order to captivate an audience they cannot see or interact with.

Telelec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tures have limited appeal and are usually treated as a verbal download of a lot of information. Generally, the focus is on the speaker delivering their information and there is little skill

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

involved, although there can be, if the speaker engages some of the same core facilitation skills used to make teleseminars memorable.

Conversely, a teleseminar or learning-bas

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed teleconference call is interactive and focuses on including the participants in fun and engaging ways, as well as working to ensure participants are inspired to act on what they learned a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fter the call is over.

People who enroll in and attend your teleconference programs want to be inspired and engaged. It takes no skill to lecture at people for an hour, and the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

last thing participants want is to be bored by a teleleader who sounds monotonous, or hasn't taken the time to structure the telecall for their success.

Avoid the #1 mistake of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

boring people with a lecture-based format. Instead, structure teleconference calls to be interactive and inclusionary, for a memorable experience that has people coming back to more.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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