Top Adding - Writing and Speaking

1. Here are the most important things you can do to nail the connection with your audience.

2. Great eye contac

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t!

a. See your eye contact as an object of substance, something real and solid.

b. Remember that a prime reaso

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n for eye contact is RECEIVING energy from the audience. Your talk is never a monologue. It's always a dialogue,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

even if the audience doesn't speak to you.

c. Keep your eye contact conversational. Actually speak to, visit wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th, one person at a time. When you switch your thought, then it's a logical time to move your eye contact to a n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

w person.

3. Take responsibility for the connection with your audience. Be prepared. Give energy, even if you a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ren't receiving energy. Don't dwell on negative people. Look for someone giving you positive energy. Find a Frie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ndly Face. Give them your eye contact and energy.

4. Know your opening remarks so well that you can relax and f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cus on your connection with the audience right from the very start. If you only have time to put in extra work o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n one part of your talk, let it be your opening.

5. In your opening remarks, let the audience know why THEY are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

important. Why are they important to other people? Why are they important at work? Or why are they important to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you?

6. Also, in your opening remarks, make certain they understand why the subject material of your talk is im

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

portant and relevant to them.

7. It is a good idea to acknowledge the person who introduced you. That person wo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ked to give you a great introduction. That person is probably well known and well liked by the audience. Both th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e introducer and the audience will feel good if you say something specific and nice about the introducer other t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an just, "Thank you for that wonderful introduction."

8. Your connection to the audience will be strengthened i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f you keep their interest! Add variety to your presentation. Do something different at least every seven minutes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Humor. Props. Visual graphics. Music. Singing. Dancing. Juggling. Stories.

9. You will also connect with your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

audience by using good organization techniques. A well-organized talk gives the audience hooks on which to hang

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

key points and remember your message. An easy-to-remember talk keeps the audience with you and helps you connect

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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