Top Adding - Writing and Speaking

Before speakers used PowerPoint, there were overhead projectors, flip charts, handouts and white boards. Before that, there were slide projectors and movie projectors. Sometimes people used props.

Before that, there were chalkboards and before that, well, there were just s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

peakers! And believe it or not, speakers were plenty effective, even without visuals.

There’s no doubt that visuals provide additional benefits to a presentation. According to “Public Speaking: An Audience-Centered Approach” by Steven A. Beebe and Susan J. Beebe, presentat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion aids “enhance understanding,” “enhance memory,” “help listeners organize ideas,” “help gain and maintain attention,” and “help illustrate a sequence of events or procedures.”

Read on for tips on effective and creative visual aids the low-tech, old-fashioned way.

1

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Before the presentation

Flip charts
Write out your flip charts in advance (unless you’ll be writing down comments or questions from the audience). Leave one or two blank pages in between your prepared pages, in case you want to add something during the pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

esentation. This also keeps your following pages from showing through.

Make sure your text is big enough for everyone in the room to see – letters should be 2-3” tall, depending on how big the room is. Text should be in dark colors so your audience doesn’t have to strain t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o see it. Using a pad with a grid and perforations ensures neat writing and tearing. And double-check your spelling before putting away your flip chart!

I like using the sticky flip chart paper; it’s like a giant Post-it® note that I can tear off and adhere to the wall.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The page can be repositioned as necessary, and the chart can stand by itself on a tabletop. No need for tape or an easel.

See Garr Reynolds’ resource list of flip chart tips: http://www.presentationzen.com/presentationzen/2007/04/presentations_e.html

Handouts, part 1<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/b>
Prepare only what is necessary to recap your main points or give additional resources, such as a copy of a magazine article or a list of websites or books to use for further research on your topic.

You may want to include a simple marketing document, such as a bro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

chure, but don’t go overboard with marketing materials – including your name and contact information at the bottom of your handouts should be enough. And keep your documents simple and easy to read; don’t overwhelm your audience with too much reading material.

Print handou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts on colored papers to differentiate each one for your audience and to eliminate the monotony of all-white handouts.

Signs, posters or large images
You may want to give your audience something to look at as they are entering the room and taking their seats. A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

poster-size photograph or other striking image that relates to your topic is a great visual to get everyone on the same page. Just make sure to cover it or take it down before you start speaking, so the audience isn’t distracted by it.

2. During the presentation

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ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

b>Props
Props can add interest and humor to your presentation, and help illustrate your points, as long as you don’t overuse them and you practice before your presentation.

Props can be items put around the room for audience members to use or enjoy before or durin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g the presentation, such as candy, snacks, puzzles, or toys. These work best in interactive workshop settings, where you are expecting your audience to be active.

Props can help you remember certain parts of your presentation without using notes, such as an item you pick

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

up to demonstrate a particular point. Props, as a visual cue, also help your audience remember what you talked about. For example, one speaker, whose topic was compulsive shopping, delivered her handouts to her audience in mini shopping bags.

Instead of a pie chart, how a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bout cutting up a real pie? Or put on several hats to signify different sections of your presentation. Props don’t have to be complicated. Any prop used well can add a special touch to your presentation. Make sure the prop can be seen by everyone in the room, and don’t bri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng it out until you’re ready to use it.

Demonstration
Is there something related to your topic that you can demonstrate as part of your presentation? Can you make an origami crane, or do a short craft project, or demonstrate how to re-pot a plant?

Demonstratio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n is a great teaching tool if you are clear, concise, and give well-organized instructions.

Handouts, part 2
Save handouts till the end or, if you need your audience to follow along on a document, only hand out the one they need at the time they need it. Handou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts are distracting and take the focus off of the speaker, so plan carefully when you’re going to give them out.

3. After the presentation

Ideally, you have a table at the back of the room where you can display additional handouts, books, brochures, business cards,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and other resources for your audience. Make a vertical display board for this table that includes photos, maps, graphs, charts, text, and other visuals to grab your audience as they walk in and as they are leaving the room. This is a good way to display complex information

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that wasn’t appropriate to go over in detail during the presentation.

Using a variety of visual techniques helps you grab and keep your audience’s attention, and it helps them retain what they learn. Try something new: visuals don’t have to be high-tech to be high-impact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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