Top Adding - Writing and Speaking

The first step to delivering a damn good speech is writing a damn good speech. Taking the time to write a quality speech with useful content will do wonders for your confide

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nce and delivering the speech is about confidence.

Choose Your Topic

Choosing a topic you like is probably the single most important step in writing your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

speech. It is very difficult to write about something in which you have no interest. So, give careful thought to the subject of your speech and choose a topic that will inte

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rest you as well as your audience.

Once you have chosen the topic of your speech, write a sentence that clearly states your topic and your position. Remember, that until yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u can express your subject in one sentence you're not ready to write the speech.

Develop Your Points

You will need to decide on how many points you use to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

support your main topic. The average number of points in a speech is three. But if your time is less than ten minutes, you may have time for only one or two points. Likewis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, if your speech is longer than thirty minutes you need to add more points. The decision is up to you. But remember don't cut the closing, it is far more important than the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

points.

Once you have determined which points you are going to use, write a paragraph dealing with each point. You should use facts, statistics and stories to develop your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

content. The best speech will use a combination of stories with facts or stories with statistics. A speech with only facts and statistics will be dry and boring. Don't let

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that happen to you.

Create Your Opening

You want your opening to grab the audience's attention and prepare them for the message you prepared. If you have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

chosen your topic and developed your points putting the opening together will be easy. Your opening should state your topic, your position and your points. So your audience

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

knows what to expect.

A great way to get people's attention is to start your opening with a question. A question can get everyone thinking an involved. Another possibility

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is to open with a quote that pertains to your topic or start with something controversial. Any of these will get the audience involved and keep them with you.

Creat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e Your Closing

The most important part of your speech is the closing with the opening being a close second. Your closing should recap what you were saying in your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

points, have a story that relates to the audience and have a call to action.

If your speech was important then you will want to end with a call to action. The audience want

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s to know what should they do next and they expect you to tell them. So, tell them exactly what you want them to do and how to do it.

A powerful technique for ending your s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

peech is to use a well crafted question followed by a moment of silence. This is a powerful technique you should work at developing.

Read It and Rewrite It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Now take your opening, your points and your closing and bring them together in one document. Read it and then rewrite it. Every time you read it and rewrite it you will im

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

prove it. Do this until it flows smoothly and effortlessly for you.

Follow this formula and you will have a damn good speech.

Remember:

Choose an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

interesting topic.

Develop your supporting points. (body)

Write an exciting opening.

Create a compelling closing.

Read and rewrite.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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