Top Adding - Writing and Speaking

Most people think that if they want to become an expert copywriter then they are going to have to spend $997 on a copywriting course that will teach them all the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tricks to writing killer sales letters that rake in the cash faster than your credit card company makes on interest payments. At least that is what those guys sel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing the $997 courses would have you think.

Before you go emptying your savings account on a copywriting education here are a 3 tips that can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

strong>make a significant difference in your conversion rates.

1) Give your prospect as few options as possible - You probably see

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t every day, the website that has a navigation bar at the top with links to 10 other pages on their website. People do this because they think that it will mak

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e them look more reputable and they think it makes their website look "pretty". This is fine for a website that sells numerous products but it should not be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

his way for a site that is selling a downloadable product.

If you are trying to sell a product especially a single product you should not have m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re than two links on your sales page. A link to your privacy policy which will basically say that you will not share or sell their information and a lin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to a page with your contact information.

The less options they have to get away from your sales page the more of a chance there is that they will

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

buy your product.

2) Tell a story in your copy - People love stories. The human heart is designed to get caught up in stories

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>. Your sales letter should tell your prospect a story. Tell them how you were once in their shoes but because of the information that you now know and would like

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to give them you have been set free or you have achieved your dream or whatever kind of story fits to your product.

In your story do your best t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

draw them in. Paint a picture for them that they can relate to. It is also very important that you use common words in your story that re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

late to your niche. If your product is about training a dog and you are telling a story about how you had a dog that never listened then use the language and phra

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es that dog owners use when talking about their dogs.

3) Fonts make a world of difference - Believe it or not there are certain fonts tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your prospects will be drawn to without them even knowing it. The size, color and font style can have a huge impact on whether your vis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tor stays or leaves your sales page.

Tests have show that the Tahoma font in a dark red that is bold and around size 16 is the best for headline

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s. Tests also show that the rest of your text will be soothing to the eye if the Georgia font is used. You should also use a color slightly lighter than bl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ck for any text besides the headline.

Last but definitely not least, you should use the bold, underline and italicize features f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r important parts of your text. Do not use them for entire paragraphs just phrases. Using these features where appropriate will keep the visitor interested

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Top Adding - How To Write Sales Letters That Sell Like Crazy

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