Top Adding - Writing and Speaking

Everyone needs one. Not everyone has one. It's your job as a copywriter to MAKE SURE your cl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ients get one. It's the Unique Selling Proposition (USP) – the single thing your client touts

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that sets them apart from their competition. Yet discovering a truly unique selling pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

position is daunting and rare. Here are some straightforward tips to help you make your clien

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

's marketing message stand out in a crowd.

Study the competition. What are they sayin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

? How are they saying it? You need to know your playing field before you jump into the game.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Whatever their message, you want the one you create for your clients to be different.

Be c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eative. It doesn't matter if your client's business, product, or service really is just l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke their competition's and nothing at all sets them apart (although I think this is unlikely).

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

So long as they're the only one saying what they're saying, their message will be heard. I o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ce helped a massage parlor double its response rate on a direct mail postcard simply by highli

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ghting how they served hot teas in their lobby. Almost all the local massage parlors served h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t teas, but this was the only one to advertise the complimentary service.

Encourage your c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ients to be unique. Clients like their copywriters to have brains. Think for yourself.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hink for them. Be a marketing consultant and not just a copywriter, and you will become inval

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

able. Don't let them succumb to the rudderless, nondescript, “me too” method of business that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

relies solely on the sheer momentum of the marketplace. A local midwife saw her business incr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ase by 40% when she began renting out office space to and holding monthly workshops by other l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke-minded professionals (a homeopathic natural doctor, a lactation consultant, and a yoga inst

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uctor).

Don't follow the throng! Find your client's USP and multiply their marketing dollars

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sustainability projects should have considerations that would be to address environmental concerns in regards to the life cycle of packaging. Consumers will respond to companies engaged in sustainable efforts by re-using or recycling packaging materials

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