Top Adding - Writing and Speaking

For a new author with a small book-marketing budget, the Internet is an inexpensive way to build relationships with readers and generate book sal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es. In addition, the effectiveness of Internet book marketing initiatives is more measurable than more expensive advertising. The Internet also

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gives you the opportunity to reach around the world for potential readers of your book.

First and foremost, you need a web site. You can contra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t with a web site designer to build one. Just remember, it doesn’t have to be a fancy site. Keep it simple. A low cost alternative would be to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

build it yourself through one of the many online web-hosting services (Bizland, 1 Shopping Cart, etc). For a small annual fee, you can build you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

site with the page template choices the services give you. You can also do site updates and change the content on it as needed. The services w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll provide the needed technical maintenance.

The web site will give you a presence and identity on the Internet. It will be the focal point for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

launching the Internet marketing initiatives for your book. Your web site will be the only continuously operating method for marketing your book

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

24 hours a day, seven days a week.

The benefits to you for having a web site are numerous.

1) Increased Visibility For You
Potential read

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs can learn about you, the author. List information on the site about who you are, your career and/or academic background and accomplishments,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd your contact information.

2) Increased Visibility For Your Book
List information about your book. This should include any awards and sp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ecial recognition your book has received, any endorsements and testimonials, and copies of or links to articles written about you or your book.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nother idea is to place actual excerpts from your book on the site.

3) Increased Awareness Of Promotional Activity
Announce upcoming book p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

omotion activity on the site. An updated schedule of speaking engagements, book signings, affiliate programs using the book, and other book mark

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ting activity and events should be on it.

4) Increased Contact With Potential Readers
Build an email contact list of readers visiting your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ite. Use the listing to send future information about your book (i.e. email blast, fax, email newsletter).

5) Increased Book Sales
Place a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

link on your site to Amazon.com or Barnsandnoble.com so customers can order your book. If you are self-publishing, have a link to an online paym

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt system (i.e. PayPal, etc) so customers can purchase the book directly from you. Self-publishers can offer discounts and free gifts for custom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs when they purchase your book. Plus, you can also sell items related to your book (caps, t-shirts, etc) on your site.

There are just a few of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the benefits you will receive from promoting your book through the Internet. It is a necessary component of any book marketing mix that you plan

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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