Top Adding - Writing and Speaking

I once thought I wrote the great American novel. It had all the elements of a success. There was the sympathetic hero that had to face adversity and overcome the bad guys. It was set in rural Am

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erica and then leapt from coast to coast. It had intrigue, a bit of sci-fi and adventure. It also had a terrific title, “Pursuit of the Phoenix.” All my friends and family loved it, so I went se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rching for a publisher. After failing to find a “normal” publisher like Doubleday and wasting a few bucks on an agent, I went with PublishAmerica for free. Well, not entirely free. I purchased a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

few hundred copies for myself and family, but I had a printed book. I was excited to see my name in print.

Let me describe what just happened. I actually self-published using a POD publisher.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hese kind of businesses print books as they are needed, or “print-on-demand.” They store the information like the cover and text on a computer hard drive and then use a mechanical process to mak

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the books one at a time. This as in contrast to a major publisher that will print 1000’s for distribution to bookstores throughout the country. The disadvantage with PA and other Pod’s is that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

most bookstores deal directly with wholesalers like Ingrams to get their books. The book chains like Barnes and Noble view POD’s like the plague. That’s unfortunate and not totally fair. But I’l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

get back to that. The purpose of this article is to look at marketing. Once you have a book, how do you let people know all about it?

Unless you have someone like Random House pushing it in ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vertising, you’re on your own. I learned the hard way. My book came out in the early 1990’s before the Internet took off, so I couldn’t spread the word all that easily. Placing ads in the local

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ewspaper can be very expensive. I went to a few book stores but they weren’t interested. Today things are a bit different. For my second book, I went with Booksurge, the publishing division of A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

azon.com, the largest bookseller on the net. They placed the book on their site and allowed a link from my site to theirs. They also connect to Barnes and Noble online. This time it was non-fict

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion; an account of my years as a sales consultant for the Yellow Pages. I did not have to buy any books and they supplied a nice production package for a few hundred dollars. However, I still ha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to do my own marketing.

But now I had a few options, as do you. I contacted other Yellow Page sites on the web seeing if they would link to my book on Amazon and some did. I then began to writ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e articles about tips regarding the Yellow Pages with links to the book. I go on forums and blogs doing the same thing. Using that method, I’ve had more sales in a few months than 10 years with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y other fiction book. Now I understand that a novel is much harder to sell and accept that eventuality. But the Internet opens up a plethora of opportunities unknown a few years ago. Because I’m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

letting Amazon sell the copies directly to the public, I don’t care that they too are a POD. That’s right, Booksurge is a print-on-demand publisher that only prints them as requested. There are

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

no miles of bookshelves in the Amazon where-house.

But do I really care? I bypass the bookstore which adds a hefty markup and so I am able to price the book lower and still make a few bucks per

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

order. They do all the work as far as taking the credit card, shipping and the paperwork. I just get a royalty check every month. And another thought here. One big advantage to the POD process

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is that I can update my book’s text for a small fee and keep it current because it doesn’t sit on the shelf. The printing quality is always excellent and I can also change the cover as well, if

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

esired. My final advice is to issue a press release to all the media when it’s published. I got calls from as far away as Australia and London when I sent out my PR’s. Good luck and good selling

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Top Adding - Getting Your Book Published is Only Half the Battle

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