Top Adding - Writing and Speaking

You have spent hundreds or perhaps thousands of hours writing your masterpiece and now you want the world to read it. You als

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o want it to generate an income for you that is proportionate to the work you put into it. So, what should you do with it? Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou can send a manuscript of it off to dozens of publishing houses with the hopes that one of them thinks it is worthy of their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

label, or you can have it published yourself through a Print on Demand, POD, publisher. The pros and cons of POD are:

The n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egative aspects of using POD instead of a large publishing house.

1) It will not have the label of a large publishing house o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n it.

2) It will not be distributed by a large publishing house to nationwide book stores.

3) You will not receive a royalty

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on sales amounting to maybe 3% of the profit per copy sold by a large publishing house.

4) You will not make the bestseller

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

list of a large publishing house.

The positive aspects of using POD and having your book published yourself.

1) You can have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your own publisher's label put on your work if you like and it can still have an ISBN.

2) Your work can be made available to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all of the online bookselling marketplaces and book stores nationwide through a POD global distribution service for about $10

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

0. They all receive regular notifications of new book put in print and in most cases, they will buy directly from a POD publi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sher directly and list the book on their marketplace. Since you will have established a price for them to buy it at (wholesal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e), you will get a known royalty per copy when they do buy from your POD publisher.

3) You will receive a royalty (that you d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecide) on the sale of every copy purchased by online marketplaces and book stores nationwide. Follows from (2) above.

4) You

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can make the bestseller list of any online marketplace that your book sells through based on your actual sales through that m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arketplace.

5) You can purchase copies of your own work through your POD publisher and become an online bookseller yourself w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hich will yield the highest profit margins possible for you.

6) As an online bookseller yourself, you can set up your own web

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

site and sell your book through it.

Regardless of which sales scenario you choose, you are going to be doing the marketing an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d promotion of your book yourself anyway, why stop short of selling and mailing it too? Stuffing it in a padded envelope and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

shipping it to customers cannot be worth giving up over 90% of the profits after all the other hard work you have already done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here I will present to you the top 5 mistakes that people make when they are starting off in the world of blogging. Don't worry they are not difficult to overcome, especially now that you are aware of them !

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Top Adding - The Pros and Cons of Print on Demand Publishing

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