Top Adding - Writing and Speaking

As an author I spent years looking for free marketing techniques which would help me to sell my books. As a struggling beginning author, I had no idea at first how to even get started. Almost 2 years afte

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r the publication of my first book I can say with confidence I have found six techniques which have garnered me book sales, and will work for you too. I'll even let you in on a technique that I found garn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ered me no sales at all!

1. Offer a monthly newsletter that has useful content besides just information about your books. I have found that having a newsletter that offers something to both potential rea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ders, and either aspiring or already published authors has increased my newsletter membership and sold more of my books.

2. Offer free reads. There is one thing that as both a reader and an author will m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ake me stand up and pay attention; offer me something useful for free. People love getting something for free! My only piece of advice regarding this is just make certain that what you are offering is hig

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h quality. If you offer a story you wrote 10 years ago that does not reflect your current polished writing style, this is not going to get you book sales for your current books. Either write something new

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, or do polish up something you have already written, so it reflects your current style.

3. Have at least one of your free reads available through your publisher. Some publishers give writers the option

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of offering stories for free. Potential fans and readers do scan book catalogs for free reads, and sometimes publishers will advertise the free reads as well. If someone reads the free read you made avail

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

able through your publisher, and they liked it, they are going to be much more likely to come back and purchase the books you have for sale.

4. As further incentive for someone to sign up for your free m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onthly newsletter, offer at least one free read (Or do like I did and offer two or three!), either a serial where you post a chapter a month (I've found this to be very helpful when it came to making sale

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s!), or a novella. I started out checking my member list every day for new members and then sending them my freebies via e-mail, that is until I found the Files section in my yahoo group! Now I have all o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f my freebies in the Files section and all new members can just go there and download all my freebies to their computer. This saves time for you, and your new subscribers.

5. Write articles similar to th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is one on different aspects of being a writer, and the publication industry. Once you have done so, publish them in a few free high profile article directories such as E-zine Articles.com (my favorite), o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r Articles Factory for example. Because of the danger of duplication within the search engines I don't suggest publishing duplicate articles at more than two places at a time.

6. Get your books reviewed.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I can't stress this one enough as it is one of the most important ways to get the word out about your books. There are many places online you can have your books reviewed for free. Do not pay someone to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

review your book! There are some very reputable organizations out there such as Coffee Time Romance (who incidentally review all different genres and even non-fiction; not just romance) and The Romance St

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

udio to name two.

Strangely, the one technique which did not garner me many book sales that I am aware of, and which many beginning authors try is sending bookmarks with information about their books to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

book conferences. I've even heard some horror stories about authors who had friends that were at the conference talking about how they saw the other person's bookmarks laying on the floor, or in the trash

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. If you can afford to have pens, or calendars or other more original/different items that are more likely to be picked up and taken home made, then by all means do so and send these items. From what I've

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

heard though, bookmarks aren't getting picked up anymore. If you follow the six techniques I've listed here, you will find your book sales do increase, and you will have many happy new readers as well!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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