Top Adding - Writing and Speaking

As I explained in my 2/26/07 blog post*, Freelance E-book Writer: The Steps I Take to Create a Successful E-book, researching the competition is a vital component of creating a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

successful e-book. In fact, it is the very first thing I do after getting an idea for an e-book.

Why? Read on.

How the Competition Stacks Up: You want to see how many like pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ucts are out there. You may find a few, or you may find many. Whatever you find has to be looked at from both sides of the coin - good and bad.

Eg, if there are a lot of books on your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

subject, some questions you might want to ask are:

i) are they in e-book form: this is important because, if they don't, then you could target the online segment who may

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have be disserved by the paper/hardback book

ii) do they cover the topic in detail, OR, cover it as I would cover it: Look at the outline (most e-books tell you in an ou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

line or on a sales page what is covered in the book).

This is important because you could cover the same material from a different angle, a funnier angle, a more professional angle, a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

personal experience angle, etc.

iii) what is their experience in the field: perhaps the most important thing in selling an e-book is the author's experience. Eg, I've be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n a freelancer since 1993, I worked in legal publishing for 10 years; I owned an editorial staffing agency for 8 years; have written six e-books and one freelance writing e-course.

In

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

short, I can make the buyer feel confident in purchasing my products because I have the experience to back up what I wrote on.

DON'T get intimidated if you don't have an extensive bac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ground.

How to Sell Your E-book if You Have Limited Experience

Sell your expertise case by case. What I mean is, using case studies, spell out for potential buyers how you hel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed a client achieve his/her goal. A case study is really just an in-depth testimonial.

It lays out a problem that a client had, and tells how a product/company/person helped solve the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

problem. They are very effective ways to sell.

Conversely, if there are not a lot of books on your subject matter, two immediate questions come to mind, ie:

i) is there a marke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for this product? It could just be that no one else has thought to cover this subject. NOTE: This is highly unlikely, but don't let that deter you. Niche material is ve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y popular, but do make sure there is enough of a market to advertise to.

Eg, if there are only 25,000 pig farmers in California, how many of them do you think are going to be interest

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d in your take on feeding pigs a vegetarian diet (the subject of your e-book)?

My point? Be realistic. Make sure there is a broad enough market to justify spending your time writing y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur book.

ii) how am I going to reach this market? If you're writing an e-book on a subject matter that no one else has written on, then you have to find out how to reach

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them. Maybe the reason no one has written an e-book on the subject you want to write on is because the audience is offline, not online.

Some other questions regarding the competition

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou want to answer is: who they market to, how do they reach them, what is their pricing structure, do they offer add-ons**, etc.

**Add-ons: Add-ons are freebies e-book sellers

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ive to buyers. They can be anything from a free website to other free e-books. They are usually complementary products to the item they're promoting.

Researching your competition w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll tell you virtually everything you need to know to successfully market your e-book - if you do it well.

*Blog posts refer to those posted at InkwellEditorial.blogspot.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Career Opportunities for New Graduates Studies show that lack of career opportunity is one of the top reasons why employees leave an organization. Also, continually hiring open positions from outside the organization can be detrimental to morale when a qualified candidate is available internally. This article shows how one company obtained valuable information from the season's group of new graduate applicants and combined it with the results of their own survey to identify retention problems and find new solutions.

Buying a car from an auto auction can be just as exciting and simple as buying it the traditional way. With auctions offering good quality automobiles you need not be worried about getting damaged goods.

When thinking about getting a home equity loan, most homeowners contact their current lender and acquire a quote. Even though current lenders may offer a good rate, homeowners will benefit from shopping around. Getting quotes for a home equity loan is easy, and free. The problem is that many people are unwilling to research different lenders.

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