Top Adding - Writing and Speaking

A few years ago having a website was a nice little feature to have for your business or to keep your family and friends up to date. But these days, especially in the book business, having a smart website is a nece

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssity. The site has to do many things: get you known, get your subject known, get people to buy your book on the subject.

Unfortunately most writers aren't internet experts, much in the same way that they aren't

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arketing experts. But to be successful with your book these days you have to be both. This primer will get you going. FYI, one of the smartest writer's websites I know belongs to Tim Bete of http://www.TimBete.com

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. He won the 2005 Writers Digest Award for Best Writer's Website and he provided a few of the tips below when he spoke to The Book Sistah Inner Circle in September 2006.

Don't Wait: Put Your Website Up First

A l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t of writers tend to think of a website as a promotional tool that they'll put up after they sell their book to a publisher. But here's the thing: if you don't have a website it'll be really hard, if not impossibl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, to sell your book to a publisher. As we've discussed in this newsletter before, when a publisher buys your book, they're really buying your platform, or the audience that you can bring to the table. One writer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecently emailed me that her agent had been told, "Why would anyone buy her book? No one knows who she is." Unfair or not, that's the way most publishers think. But you can use your website (or blog) to get yourse

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lf known. You can start servicing your audience, posting articles and soliciting publicity for yourself and your work. This is where you start.

Use Your Name

There's a big trend around having a domain name that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eflects your subject matter (LivingWithToddlers.com) for instance. But remember, as a writer, your brand is YOU. You want to get your name known. So no matter how many domain names you own or use, make sure one of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

them is YourName.com. It's easier for people (especially editors) to find you when you use your name. When you have an unusual name, like mine, you can also use your first name alone as a domain. I do both!

Conn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ct With Your Audience

A website is your opportunity to engage your reader. Get them talking to you! Publish a newsletter that provides valuable content for your audience. Give them insight on what you're working

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n, let them in on your thinking process. Once they know you and your work, they'll be all the more excited about buying your book or books when they come out. Your audience can also help you write your book--ask t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hem what they want to know, what they need help with. Send a brief survey telling them you're gathering information for the book. Here's a great secret: people want to help! They'll be more than happy to pitch in-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and more likely to buy the book because they helped create it!

Put Up Writing Samples--And Distribute Them

Your website is a great place for editors to find you. You may not have to work as hard seeking out a pu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

blisher or freelance assignment because when you have a solid website, chances are the editor will find you first. To be ready for them you'll want your site to have lots of writing samples available. Perhaps you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ost your newsletter articles on your website as well. You'll want an editor to be able to see immediately that you're able to deliver the goods. Here's another tip: allow your newsletter articles to appear on si

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tes other than your own. Distribute your work on sites such as EzineArticles.com or iSnare.com. Your work will appear all over the web on other people's blogs, newsletters or websites, making it that much easier f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r your name to turn up when an editor is searching for a writer.

Learn How to Update Your Own Site

You'll want your site to be alive--meaning fresh material, updated information and correct information. That can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be difficult to do if you're constantly having to find someone to make these updates for you. Do yourself a favor: purchase HTML editing software such as Macromedia's Dreamweaver and learn how to make simple upda

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es on your own. It's not as difficult as you might think--many of these programs are similar to or as easy to use as your average word processing program. I bet you'll be creating your own pages before you know it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.topadding.org.ua/article/159802/topadding-Creating-Your-Writers-Presence-on-the-Web.html">Creating Your Writer's Presence on the Web</a>

BB link (for phorums):
[url=http://www.topadding.org.ua/article/159802/topadding-Creating-Your-Writers-Presence-on-the-Web.html]Creating Your Writer's Presence on the Web[/url]

Obtaining a loan with a sub-prime lender can be risky if you don't know what you're doing. Here are some tips to help keep you out of trouble.

Another part of my story. I have find it easy to express oneself feeling and emotion through story form. This come to me as I begin to write how I feel during the time I try to counsel those who are in need, giving them advice and care for them and be there for them.

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