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Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business, it should also include keeping your current clients, your most important asset, happy and coming back for more or referring your services.

Top-notch customer se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vice is the most important contributing factor in the success of your business. Unfortunately, there are some business professionals who don’t live by that sentiment. I’m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ot sure if they don’t understand the advantages of making clients feel like number one, but let’s see if we can’t keep ourselves from forgetting those that have helped our

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

businesses get where they are today.

Providing exceptional customer service centers around ensuring your customers are happy. They need to feel that you improve your bus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ness to help improve their business. There are several processes that will prove your dedication to exceptional customer service and are a must for all business profession

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ls.

Provide the best service and provide it on time. Keeping customers happy means you give them your very best and you make sure to deliver when you say you wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll. If for any reason you have to delay delivery, be honest with your client and inform them of the situation. If the delay will be of any inconvenience to your client, be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sure to compensate them or offer to help alleviate the crisis.

Really listen to your clients and their needs. You may be able to provide expert advice but they usuall

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

know what they want. Work WITH them to give them exactly what they need and that will help improve their business. And, the same holds true when reversed. If your client

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

akes a suggestion to you to help improve your business, consider their opinion. After all, they are the experts about what they need from you.

Strive to always improv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e your services. With the advancements in technology, it is always a good idea to update your skills. But, that shouldn’t be the only reason. Enhancing your services allow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you to offer more to your clients and thus keeps them happy.

Provide a guarantee. This is a vital aspect of exceptional customer service. Satisfaction is something e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eryone wants. If they are 100% happy with what you have provided them, they will be your biggest contributor to future business. If they aren’t happy, make sure your recti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fy the problem.

Provide prompt responses to all communications & inquiries. Don’t keep your clients waiting. Try to return phone calls within 24 hours, or at least 36

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hours. People become impatient and will move onto the next business for what they are needing. Respond to emails on the same day if possible and answer all written inquiri

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s within 3 business days. The longer inquiries wait to be responded to, the greater the chance of losing their business all together.

Always say Thank You! How good d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o you feel when someone says thank you to you? That sentiment should be shared. Send out thank you cards to those who request a quote and when a new client comes on board.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

To save costs, send e-cards or emails of thanks.

Customer service is vital to ensuring your business’ successful future. By keeping your clients happy, you are add

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng to the value of your business and the services you offer and proving to others that your are the person they should be talking to when they are in need of your services

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services.

McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.

Priorities, planning, efforts in the right direction and persistence are the key to not only getting your foot through the door, but also helps you in rising to great heights throughout your career. Finding the most suitable career direction must be given preference and most of your planning time in the earlier stages of job search, it is essential that you spend more time to investigate and arrive at your ideal career first and then narrow down your job search.

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