Top Adding - Writing and Speaking

There are those who command attention when speaking and others who barely get noticed. If you feel you??™re in the latter category, take hear

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t! Communication skills are just that ??“ skills. They are teachable, learnable behaviors. With a little practice, you can improve your int

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rpersonal communication.

Here are five tips from Positive First Impressions: 83 Ways to Establish Confidence, Competence, and Trust.

30-S

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

econd Rule. You have thirty seconds or less to make a first impression. The clock starts ticking the moment someone encounters you. That co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld be your voice-mail message, noticing you in a waiting room, or overhearing you on a cell phone. Whatever happens during that time sets the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

groundwork for future interactions. Think about what message you broadcast about yourself on a consistent basis. Appearing friendly, open, a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd approachable sets the stage for others to listen to what you have to say at that moment and in the future.

Incorporate Names. The most im

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ortant thing you can ever say to a person is his or her name. As soon as you are introduced, shake hands, make eye contact, and repeat the na

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

me immediately. Refer to people as they have introduced themselves. Unless they??™ve offered up a nickname, do not take it upon yourself to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hange ???David??? to ???Dave.??? If it??™s a difficult name, repeat it until you get it right. Then, throughout the conversation, and in all

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

future conversations, use the person??™s name. Not only does it show respect, it naturally makes people perk up and listen, since the message

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is intentionally being aimed at them.

Own Your Message. The way you phrase your message has a lot to do with how people respond. Owning yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r message means saying, ???I??? when speaking about your feelings or opinions instead of placing responsibility on others. For example, you m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ight say, ???I am unhappy about this situation, and I have some suggestions,??? instead of, ???You are making me unhappy, and you better do so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ething about it.???

Show Interest in Others. Who do we listen to? Those who listen to us! The best communicators know that when you take a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

interest in others by asking questions and remembering important details in their stories, you create a natural bond. Keep your conversation

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s balanced. If you??™re doing most of the talking, then you??™re not allowing others to shine. The way to be commanding is not to dominate,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut rather reciprocate the gift of listening.

Use Silence. That??™s right! Don??™t be afraid to pause and breathe. Listeners need time to r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eflect on what you??™re saying. Just like we need ???white space??? and punctuation on the written page, we need pauses when we speak. Talki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g non-stop is a huge turnoff. Having the confidence to pause for a few seconds in between sentences commands attention rather than diverts it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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