Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollyw

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

URL below) are based on this 188+ stage template.

Understanding this template is a priority for story or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

creenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to B

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

okeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o tap into unconscious expectations the audience has regarding what a story is and how it should be told.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving cathar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es, of which there are usually four).

d) Gives you a universal structural template upon which you can supe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rimpose your situational story. This is why stories such as Alien (1979), Gladiator (2000), Midnight Cowboy

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

(1969), American Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL below) ap

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ear to be different but are all constructed, almost sequence by sequence, in the same way.

and more...

AB

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

IDGED TIP(S):

*****Shape Shifter Denied*****

Very often, it is here [post the Rebirth but before the Rewa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d] where the Romantic Challenge decides to reject the Shape Shifter (who is the Hero's romantic competitor)

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, and accept the Hero.

Shape Shifter Inadequacy. Here, the Shape Shifter's inadequacy - the reason he is i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ferior to the Hero - is made explicit.

Shape Shifter's Turning. It is very often here that the Shape Shift

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r decides which way to turn - from good to bad or vice versa. This may or may not be a result of the reject

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on.

Accept the Hero. It is here that the Romantic Challenge's decision to accept the Hero is made explicit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Family businesses are always a challenge. Despite our best intentions, baser emotions often rear their ugly heads, distracting us from what's truly important. One of those emotions is entitlement. In this article, I'm sharing a story about one family and their struggle with entitlement in their business.

As business owners, we often focus on the tasks in our business that we enjoy doing the most and put off those things that we like the least. Often the things we are qualified to do but don't enjoy as much are put off due to fear. When we deal with the fear head on, set due dates and subcontract the stuff we really struggle with or extremely dislike, we'll have less stress in our lives.

Licensing is a key business strategy. It's a way to maximize the earnings from inventions and creative works.

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