Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollyw

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ood movies we have deconstructed (see URL below) are based on this 188+ stage template.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Understanding this template is a priority for story or screenwriters. This is the templat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e you must master if you are to succeed in the craft.

[The terminology is most often met

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aphoric and applies to all successful stories and screenplays, from The Godfather (1972)

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audienc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e has regarding what a story is and how it should be told.

b) Gives the writer more stru

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctural elements than simply three or four acts, plot points, mid point and so on.

c) Giv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es you a tangible process for building and releasing dissonance (establishing and achievi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng catharses, of which there are usually four).

d) Gives you a universal structural temp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

late upon which you can superimpose your situational story.

and more...

ABRIDGED TIP(S)

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

:

*****Fear of the Return to the Ordinary World*****

The Hero - willing and unwilling -

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

often lives in fear of the return to the Ordinary World and the Ordinary Self. In Star W

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ars (1977), Luke never wants to go back to Tattooine. In Bonnie and Clyde (1967), Bonnie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wakes up afraid that Clyde is not there. Even seemingly unwilling Heroes do not return to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the same place - the Journey has given them a new capacity and transformed them into a N

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ew Self. In The Shawshank Redemption (1994), Andy does not return home but goes to Mexico

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry?

An interest-only home equity loan package offers affordability. Here are some of the advantages and disadvantages of choosing an interest-only home equity loan.

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