Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of succe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds of Hollywood movies we have deconstructed (see URL below) are based on this 188+

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stage template.

Understanding this template is a priority for story or screenwrite

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs. This is the template you must master if you are to succeed in the craft.

[The

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erminology is most often metaphoric and applies to all successful stories and scree

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977)

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991)

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attemp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to tap into unconscious expectations the audience has regarding what a story is a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd how it should be told.

b) Gives the writer more structural elements than simply

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

three or four acts, plot points, mid point and so on.

c) Gives you a tangible pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess for building and releasing dissonance (establishing and achieving catharses, of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

which there are usually four).

d) Gives you a universal structural template upon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hich you can superimpose your situational story. This is why stories such as Alien

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Gradu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te (1967) and many others (all deconstructed at the URL below) appear to be differe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt but are all constructed, almost sequence by sequence, in the same way.

and more

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

..

*****Apotheosis*****

It is the Apotheosis where limitations are surpassed. In

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Straw Dogs (1971), Janice forgets about David and asks Henry out for a walk instead

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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