Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successfu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

llywood movies we have deconstructed (see URL below) are based on this 188+ stage templ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te.

Understanding this template is a priority for story or screenwriters. This is the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

template you must master if you are to succeed in the craft.

[The terminology is most

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

often metaphoric and applies to all successful stories and screenplays, from The Godfat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003)

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THE

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

RE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ons the audience has regarding what a story is and how it should be told.

b) Gives the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

writer more structural elements than simply three or four acts, plot points, mid point

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and so on.

c) Gives you a tangible process for building and releasing dissonance (est

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

blishing and achieving catharses, of which there are usually four).

and more...

*****

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Unbearable Antagonism*****

Every hero undergoes an unbearable antagonism. This is a fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rce that pushes the hero to draw out inner strength and persuades the hero to finally v

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nquish the antagonism. Even antiheroes experience this. In Scarface (1983), Tony refuse

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to kill children.

*****No Way Back*****

An important apsect of the Physical Separat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ion is the No Going Back. Often, an explicit sequence makes this clear. In Romancing th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Stone (1983), Jack and Joan cannot go back over the bridge once the bridge has fallen.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

In The Godfather (1972), once Michael shoots captain McCluskey, there is no going back

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.

What type of a home should you buy? The answer is simple: Only one which you can afford. Keeping this in mind, it would be prudent to look at a home buyers guide before leaping foolishly into the act of getting your own home.

New and part time agents tend to throw as many purchase offers on the wall as possible and hope they stick--that could cost you time, money and lost sales opportunities. What can you do? Read this article and find out!

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