Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollyw

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ood movies we have deconstructed (see URL below) are based on this 188+ stage template.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Understanding this template is a priority for story or screenwriters. This is the templat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you must master if you are to succeed in the craft.

[The terminology is most often meta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

phoric and applies to all successful stories and screenplays, from The Godfather (1972) t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

TORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

has regarding what a story is and how it should be told.

b) Gives the writer more struct

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ural elements than simply three or four acts, plot points, mid point and so on.

c) Gives

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you a tangible process for building and releasing dissonance (establishing and achieving

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

catharses, of which there are usually four).

d) Gives you a universal structural templat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e upon which you can superimpose your situational story. This is why stories such as Alie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n (1979), Gladiator (2000), Midnight Cowboy (1969), American Beauty (1999), The Graduate

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(1967) and many others (all deconstructed at the URL below) appear to be different but ar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all constructed, almost sequence by sequence, in the same way.

and more...

*****Bull i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n a china shop*****

The hero is a bull in a china shop during the preliminary stages of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the Road of Trials. Wherever he is, his old self has not dissolved away and he is unaccus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

toned to the ways of this new world, which require the realisation of his much newer self

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Child custody is not an easy choice. Whether attorneys and judges decide on who will get the child custody or if parents can come to an agreement on their own, someone is going to lose. There are specific laws with very stringent guidelines about child custody. The bottom line is not who should have rights to child custody, but who is going to provide the best environment and upbringing for the child.

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