Top Adding - Writing and Speaking

The Hero's Journey (Monomyth) is the template upon which the vast majority of successf

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ul stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ollywood movies we have deconstructed (see URL below) are based on this 188+ stage tem

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

late.

Understanding this template is a priority for story or screenwriters. This is t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e template you must master if you are to succeed in the craft.

[The terminology is mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t often metaphoric and applies to all successful stories and screenplays, from The God

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

03) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

THERE IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tations the audience has regarding what a story is and how it should be told.

b) Give

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the writer more structural elements than simply three or four acts, plot points, mid

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oint and so on.

c) Gives you a tangible process for building and releasing dissonance

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

(establishing and achieving catharses, of which there are usually four).

d) Gives you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a universal structural template upon which you can superimpose your situational story.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This is why stories such as Alien (1979), Gladiator (2000), Midnight Cowboy (1969), Am

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rican Beauty (1999), The Graduate (1967) and many others (all deconstructed at the URL

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

below) appear to be different but are all constructed, almost sequence by sequence, in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the same way.

and more...

*****Hero’s Journey: femme fatale nature*****

The femme f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

male will have an element of the mysterious about her, adding to her already dubious s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

atus. In The Maltese Falcon (1939), Sam can never reach O’Shaugnessey when he needs to

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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