Top Adding - Writing and Speaking

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The Hero's Journey (Monomyth) is the template upon which the vast majority of successful sto

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ries and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve deconstructed (see URL below) are based on this 188+ stage template.

Understanding this template

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a priority for story or screenwriters. This is the template you must master if you are to succeed

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n the craft.

[The terminology is most often metaphoric and applies to all successful stories and scr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

IS ONLY ONE STORY

THE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

has regarding what a story is and how it should be told.

b) Gives the writer more structural element

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or building and releasing dissonance (establishing and achieving catharses, of which there are usuall

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

four).

d) Gives you a universal structural template upon which you can superimpose your situational

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

story.

.....further details at www.clickok.co.uk

ABRIDGED TIPS AND EXAMPLES:

*****Four Core Chall

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nges*****

Hero's often have to resolve Four Core Challenges: the Inner, Outer, Romantic and Greater

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Antagonism.

For Example, In Titanic (Academy Award Winner Best Film 1997; No. 1 All-Time USA Boxoffi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e with receipts of over $600,000,000), Rose's Inner Challenge is to overcome her commitment to her mo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ther as well as Jack's lower status, her Romantic Challenge is Jack, her Outer Challenge is Cal and t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e Greater Antagonism is escaping the sinking ship.

Each Challenge is made explicit and resolved in a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

very specific order - Transformation is only successful if the Hero passes through the correct proce

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ses; Dramatic Structure requires that catharses are made explicit and resolved in a particular manner

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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