Top Adding - Writing and Speaking

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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

od blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are base

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d on this 188+ stage template.

Understanding this template is a priority for story or screenwriters. This is the template you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful storie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Dr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOU

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

RNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

angible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d) Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES

(simply go to www.clickok.co.uk for full details)

*****Journey t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o Trial 2*****

The Journey to and from one physical location to another must be undergone. Each location represents a new elem

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ent of the psychological transformation. In Bonnie and Clyde (1967), Moss makes Clyde pull over by the river.

*****Call to Adv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

enture*****

A staple of the Hero's Journey and Transformation. Separate and distinct from the Inciting Incident. A Call for th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Hero to set out on a Journey; an implicit Call to face Challenges. It is the undergoing of the Journey that will Transform the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Hero and provide him (or her) with the capacity to conquer challenges that were previously unconquerable. In Bonnie and Clyde

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(1967), Clyde invites Bonnie for a drink.

*****Devolved Consciousness*****

The Expansion of Consciousness is better made expl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cit after a demonstration of the Devolved Consciousness. In Straw Dogs (1971), David waits and haplessly shoots at the birds.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

*****Middle Cave*****

This is a place of Allies and Enemies. Where no new characters are met, the problem becomes one of estab

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lishing greater friendship or animosity. In Brokeback Mountain (2005), Jack and Ennis become friends through the act of hunting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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