Top Adding - Writing and Speaking

"...Sloppy language makes for sloppy thinking and leads to totalitarianism."

That's a line from an article I read about twenty years ago in The Atlantic (I had weird reading habits as a teenager). I can't

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

say that I agree with the sentiments in a literal way, but I do tend to think that appropriate precision and forethought with respect to language use inspires us to think more clearly and that is a good thing.

I'

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m not really worried about uniformed personnel taking over the local drive-in and using it as a re-education camp ala Red Dawn if I dangle a few participles here or there, though.

I mention this because I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

've noticed more and more people advocating the abandonment of formal language when writing for the web. You can fine a million and one people advocating an informal or conversational writing style for sales copy a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd web content, including some heavy-hitting experts.

The research indicating greater retention among students exposed to "coversational" texts compared to those who worked from more traditional "formal" material

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is particularly interesting and it helps to reinforce the commercial value of conversationally-written copywriting.

People remember more (and are thus, more likely to be persuaded to take action or to develop a re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cognition of brand) if the stuff they read "sounds" more conversational.

That's great. The problem, however, is the tendency for some people to use that theory as an excuse to write poorly. There is a distinction

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

etween the conversational and the lazy. One can write seemingly friendly, light, easy-to-read content that, upon closer inspection, proves to be useless gibberish.

When called out on the garbage, they defend it by

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arguing that it's good "web writing" simply on the basis of its tone.

On top of that, some people use the "friendliness movement" to justify completely abhorrent aspects of other "coversational" media. ROTFL, LOL

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, IMHO, WTF, etc. sneak into written material as if the acronyms are perfect seasoning for content stew instead of mere conveniences spawned from the desires of chat room and forum participants to express emotion w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith minimal effort. It's lazy.

Good writing should let you know that I am "ROFL" without ever having to say it via an acronym or in full text.

Meanwhile, there is a tendency for people to disregard more formal wr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iting and its potential value in certain situations for the very same reason. If a piece of text isn't punchy and filled with a series of "clever" in-jokes, it's discounted as a phony attempt to sound smart.

I lov

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e the idea of creating conversational content that communicates messages clearly. Unless my clients specifically dictate otherwise, that's what I try to do every time I take on a project. I can't speak for every ot

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

her web-based writer, but here's what that means to me...

Good conversational writing is...

...friendly and direct.
...grammatically sound and communicative.
...easy to read.
...en

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

aging and inviting. Good conversational writing is not...

...an excuse to ramble.
...a way to avoid saying something meaningful.
...a justification for unclear expression.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

i>...oversimplified to the point of being insulting.

Good formal writing is...

...still necessary in some situations.
...a way to clearly outline complex/detailed matters.
...rea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dable and engaging.

...written to the audience.

Good formal writing is not...

...phony bloviation for the sake of making an impression.
...excessively complicated.
...con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

descending.

...necessary in most situations.

Most of that can be compressed into a single, if somewhat tautological, belief: Good writing is good writing.

It's about understanding the differenc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e between conversation and rambling, friendliness and laziness, accuracy and phoniness. It's also about understanding the audience, what it likes and what kind of expectations its members have.

I don't plan to ush

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er in a new age of totalitarianism by encouraging sloppy thinking by writing crap for my clients. I also won't write sales copy for a Christmas gift as if the work was going to appear in a refereed academic journal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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