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Don't be guilty of wasting people's time. Outline the issues and get straight into the meat of the presentation. The key quest According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ion is - what is the purpose of your presentation? What do you want to achieve? Do you want to inform, persuade, inspire, ente ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in tain? Make the context crystal clear. Spend a long time considering your subject and gathering appropriate material that will lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. unch your key messages home. How long will you be speaking for? What is your place on the speaking programme? Do you have to t here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ie in with someone else's contribution? Consider the number of people in the audience and the auditorium itself - who'll be the d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro e - and who they are? Could they have an impact on your speaking career? What visual aids equipment will be there? (or do you w ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc nt to be there)? Know how to use it properly - and carry spares! Ensure that you know the requirments of the auditorium. Agre easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi e them up front with the organizers. Get the sequence of your talk right. Would an agenda help? You will need a logical and ' nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ignposted' structure with a definite conclusion (do not leave it in the air!). Have a strong opening with impact, something tha and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ the audience will remember long after. Similarly, the ending should be memorable. Research shows that your audience will prob ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi bly remember the beginning and the ending if they are delivered convincingly. Establish your audience's level of knowledge by r ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a esearch before the event. The army has an interesting saying: Ascertain as much as you can about your audience and the auditor dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod um.' Ensure you adapt your presentation to their level of knowledge and interest. Check for rapport with your audience. Are t cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ey nodding with agreement. Win them over. Smile, talk of 'we/us', and never talk down or patronize your audience. Keep them awa tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ke. It's better without a written script (unless you have to). Aim for variety of voice - word pictures can be highlighted wit t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel in a long talk - visual aids, maybe (with pie charts rather than tables) or break it up with a 2-man act. If you have any brief ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ng materials, distribute them before the event. Or tell them at the start if they'll get notes at the end. Be prepared for ques y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products tions. Note and remember who asked the question. Remember to repeat the question before answering in case somebody in the audie . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ce didn't catch the question. If you don't know the answer - never flannel – it will show! There is no substitute for preparat elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip on: preparation - preparation - preparation. Explore all three in great detail and you will probably succeed in your assignment tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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