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  • Top Adding - First Impressions in Training

    Do you always create a good first impression?

    How true that is in the business world. As a person who gives a couple of hundred workshops a year, it took me
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    a while to recognize this. And I don't mean that moment you stand up and welcome the class to your session, I'm talking about that moment you walk in to your
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    lient company's offices.

    Being involved in training and the development of others is a wonderful occupation, but because of the amount of equipment a trainer
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ften carries (laptop, data projector, speakers, video camera, batteries etc) one can often arrive looking rather drained of energy, especially when you've lugg
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    d your gear across town on London's tube system.

    So you're there at your client's offices and your contact has been delayed and nobody knows what room you're
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    in. At this point, I leave my bags at reception, ask where the nearest bathroom is and head straight for it.

    Here I take a deep breath, compose myself - wash
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    my face, comb my hair and straighten my tie. After a cup of coffee, I'm ready for my class, but there's still an hour before we start.

    My contact from HR ha
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    arrived. I stand up and we shake hands. I look him in the eye and ask him if he had a difficult journey. He smiles and nods, we've never met before but we
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ave created a supportive bond. We are connected through our common knowledge of public transport.

    He shows me to the training room which is in a bit of a mes
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s after yesterday's unrelated class. "No problem," I say positively, "Leave it with me." (I always rearrange the room anyway). "I'll take it from here", I
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ell him and yes, I have his mobile number should I require assistance.

    A good start, but I still haven't seen my eight students. I set up the laptop and data
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    projector. I check the tape on the video camera and playback through the speakers to ensure the technological aspects are working fine. All ready - and I'm f
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    eling great confidence. The confidence and vocal energy that you convey helps to create a positive learning environment.

    The students begin to arrive in ones
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    and twos. Before class, I always put my name on the board. I create a class map with seats and who is sitting where. People's names are their most prized p
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ssession. I have a simple technique to remember their names immediately, even when the exercises requires them to move around the class.

    I chat with them, ask
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    them about their work, how's it going? What problems and challenges are they currently facing? How do they think today's class will help overcome them? The
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ocus is always on them and I make a point of saying very little at this point. Listening is a communication skill all too often forgotten. We create a positiv
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e first impression with our stance, expressions and actions. Walking, talking and sitting all convey messages to the class.

    The class is assembled. The stud
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    nts are all comfortably settled. I stand, smile, look them directly in the eye (well, as much as one can do with a group), and I put faith in one of my many,
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ell rehearsed opening lines.

    Now that the hard work is out of the way, the rest of the day will be a breeze.

    Copyright (c) 2007 The College Of Public Speakin


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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