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Business and Social Networking are tools which are catching on like viral fever acr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oss marketing communities.

Networking on Business and Social Networks-groups of in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ividuals and organisations has emerged as a key technique in modern marketing. This

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a fact we all are aware of; only the size and volume of the entire userbase hit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e hard as i read a post on 'Virtual Reality Marketing' posted by Eric Kintz, VP, Gl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bal Marketing, Hewlett-Packard. He has talked about Korea's Cyworld where 17 out of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the 48 million South Koreans are hooked in to this online community. At this rate,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

being a part of one such network is akin to a qualification/important part one's pe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sonality.

These online networks help individuals and organisations achieve goals t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rough relationshipping and friendshipping. One can develop relationships, build new

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

contacts and establish friendships.The idea is to develop relationships first and t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen use them for business.

The focus is hence, on the VCP model(Visibility,Credibi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ity, Profitability) of Marketing-

1. Visibility-The success of all networking is b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sed on the ability of people to remember who you are, what products/services you ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

associated with and what services you provide.

2. Managing Relationships-Evolving

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

simple aquaintances into credible relationships.

3. Collaborating-Joining together

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for achieving business goals,by making best use of opportunities.

This relationsh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

p capital has huge potential if we are able to mimic the dynamics of the real world

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

through online sites and replicate them appropriately to achieve our end objectives

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Patience, interactivity and sensitivity are three areas which one needs to work on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Investing in property is never quite black or white. There are many shades of gray. It is imperative to find the right property if you want to make any profit.

Delinquent rent payments can be a landlords, or owners, nightmare. But, it may not be because renters lack the character to make payments on time. When this happens it takes a lot of communication, interpersonal skills, and thoughtful compromises in order to make things come out favorably for both the landlord and the renter.

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