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Top Adding - Precision Pitching: How Important is It for Your Recruiting Success in MLM?
I always smile when I think of Southwest Airlines. Southwest Airlines is not confused about its image or its service. When you and I think of Southwest, we probably think of the same things: low fares, one-day affordable service, and peanuts (both price-wise and meal-wise).
When you book on Southwest
When you book on Southwest
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
, you won’t be fighting over a limited number of first class up-grades or trying to negotiate an aisle seat as close to the front of the plane as possible. You know that you, and all the rest of the passengers (including Hillary Clinton if she has booked a seat), will be racing to both the ticket counter
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
and the boarding line-ups for the free-for-all boarding contest.
I’ll never forget the flight attendant’s rendition of passenger flight orientation (in a smiling, booming voice): “Ladies and gentlemen, there may be FIFTY WAYS TO LEAVE YOUR LOVER, but there is only ONE WAY to exit this aircraft!”
Pred
I’ll never forget the flight attendant’s rendition of passenger flight orientation (in a smiling, booming voice): “Ladies and gentlemen, there may be FIFTY WAYS TO LEAVE YOUR LOVER, but there is only ONE WAY to exit this aircraft!”
Pred
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ictable Service, Predictable Prices, that’s Southwest Airlines. What does Southwest have in common with your network marketing company?
That is a very good question, one which you should take a moment to analyze so that you can design a precision pitch which accomplishes what you’re intending. Before
That is a very good question, one which you should take a moment to analyze so that you can design a precision pitch which accomplishes what you’re intending. Before
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you make that next business presentation, take active steps to review it, making sure that you are clear about these points:
1. Company’s visual image (consider logo, design colors, materials, etc.)
2. Company’s product appeal (what niche does it fill, and who is your primary target market?)
3. Are yo
1. Company’s visual image (consider logo, design colors, materials, etc.)
2. Company’s product appeal (what niche does it fill, and who is your primary target market?)
3. Are yo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
u a service company or a tangible goods company?
4. Are you leading with product service or the business opportunity?
5. Are you part-time or full-time, and where do you see yourself two years from now?
6. Is your primary objective, when you do a presentation, to fill a need or create want?
Now, make
4. Are you leading with product service or the business opportunity?
5. Are you part-time or full-time, and where do you see yourself two years from now?
6. Is your primary objective, when you do a presentation, to fill a need or create want?
Now, make
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your presentation (with your tape recorder going) to a family member --- and when you have finished, ask that person to answer the aforementioned questions about your business (you can listen to your tape later to learn from the discrepancies).
If your family member does not come up with the same answe
If your family member does not come up with the same answe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rs that you expected from #1 to #6, then you most definitely need to redesign your presentation. Until the people you are communicating with are hearing your message the way you intend, you are probably confusing people as to your true message.
Several years ago, my husband, Taylor Hegan, and I enrolled
Several years ago, my husband, Taylor Hegan, and I enrolled
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
simultaneously in a weeklong communication course in a remote Georgia mountain camp. Six powerful people from around the world gathered with us to sharpen communication skills.
About five days into the training --- after much work and many insights --- we gathered for what turned into breakout sessions
About five days into the training --- after much work and many insights --- we gathered for what turned into breakout sessions
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
to measure the keen skill of listening carefully.
As luck would have it, Taylor and I happened to be seated together. This was a little unusual, because in the many personal development courses we had taken, we had been trained to split up for maximum benefit.
Nonetheless, we found ourselves in an in
As luck would have it, Taylor and I happened to be seated together. This was a little unusual, because in the many personal development courses we had taken, we had been trained to split up for maximum benefit.
Nonetheless, we found ourselves in an in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
teractive exercise called “Gleaning the Gold.” The object was to share several sentences of detailed information with your partner, who would then paraphrase it back without changing the essence of the meaning.
Taylor spoke first while I listened dutifully. In a short few moments, I “gleaned” the esse
Taylor spoke first while I listened dutifully. In a short few moments, I “gleaned” the esse
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nce, spoke it back to him, and he essentially confirmed that it was fine. Then, it was my turn. (By now, every woman reading this article is probably grinning from ear to ear, predicting what was about to happen.)
As soon as I finished my monologue, Taylor condensed it down to a few sentences that bore
As soon as I finished my monologue, Taylor condensed it down to a few sentences that bore
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
no resemblance whatsoever to what I had said. I was, in fact, appalled at his rendition. When I told him that he had missed the boat listening, he did the unthinkable. He said, “Well, why don’t you just open up to the possibility that that’s what you meant?”
After the second aborted attempt (he was g
After the second aborted attempt (he was g
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
etting no closer), I handed him a legal pad and told him to write my dialogue down. I swear I am not making this up, although I am sure that it sounds almost impossible to believe . . . but with it written down verbatim, he still was arguing about what I meant!
Fortunately, the session leader called us
Fortunately, the session leader called us
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
back to group session before we could bicker any longer. The results of the exercise were interesting. Out of the 68 people present, two sets of people had failed the exercise, and both sets happened to be married . . . to each other.
The point of it all is that when the people being addressed, i.e., t
The point of it all is that when the people being addressed, i.e., t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he people you are pitching to, “think” they know the subject being covered, or have a definite opinion already existing about it, they may not hear you clearly.
Because many elements of our programs may appear confusing at first, it is important that everyone be able to ‘glean’ the same gold from your p
Because many elements of our programs may appear confusing at first, it is important that everyone be able to ‘glean’ the same gold from your p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
resentation. You will find that your responses will be more positive when you streamline your presentation and don’t provide too much information initially.
Taylor and I focus on a system for recruiting and sponsoring, a system for product usage, and a system for implementation of our product line into
Taylor and I focus on a system for recruiting and sponsoring, a system for product usage, and a system for implementation of our product line into
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
medical offices. We introduce these as readiness develops, and we stress the user-friendly duplicable parts so that people can see themselves doing the business.
That really is the purpose of your presentation --- to present a clear, reproducible, and appealing opportunity so that your listeners feel
That really is the purpose of your presentation --- to present a clear, reproducible, and appealing opportunity so that your listeners feel
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
as if they can do the business. This cuts down on the amount of confusion that people get from your presentation. I am reminded of an old Hawaiian motto: “If you can’t convince ‘em, confuse ‘em.” It will keep them occupied for a while, but it will not forward your business.
To be successful, be sure
To be successful, be sure
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your message is precise, appealing, and has a clean call to action. If the purpose is to sell ‘em, you should leave with an order. If the purpose is to enroll ‘em, you should leave with an application. They should leave with plans and purpose, not questions or confusion.
Copyright 2006 Dr. Eileen Silva
Copyright 2006 Dr. Eileen Silva
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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