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If you are looking to your family and friends to make the sales to build your business, you just might be looking in the wrong place.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I know I’m always saddened when I read training materials that suggest making a list of everyone you know and then trying to get th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m to both make a purchase and also join your team. In fact some training materials tell you that if this feels uncomfortable to you t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hen direct sales might not be right for you.

There is a reason that you get a funny feeling in the pit of your stomach when you thin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

about having to contact your long last relatives and friends you’ve not seen since the last big gathering. It feels funny, because i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’s not the way to build a business.

My sister in law cuts hair. When she cuts my hair or my kids’ hair, she doesn’t charge us. Her b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

usiness is not built off making money from those in her family. I have another friend who specializes in the graphic design field. Wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n she helped me with a banner, she did not expect payment. Her business is built off of customers she has found through her marketing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

efforts. One more friend owns a restaurant. When his family comes to eat, they are not given a bill. They come and eat for free. So,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

why in direct sales are distributors told to build their businesses off of family and friends?

Before I continue, I want to be very

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lear that letting family and friends know you are in business is fine. It’s very different to make a statement, versus making a sales

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pitch.

Think very long term. Even if you knew 100 people and 50% of them ordered products from you 3 times per year, you are looking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at only 13 orders per month. This is great, but it’s not a full time business. Again, you can not rely on your family and friends to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

build your business.

Over the years I personally have lost two friendships due to poor training from a well meaning upline leader. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

both cases the upline leaders convinced my friends that if I were a true friend I would support them and that support meant joining

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

their team. While not all prospecting efforts end relationships, it certainly can damage them. Remember that funny feeling in your st

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mach? You know that a potentially damaged relationship might be the result of approaching family and friends.

Instead of relying on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

amily and friends to help you build your business, develop a marketing plan. Your marketing plan can be very simple, but it will be a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

plan of how you hope to find both customers and those who wish to build a business with you. Of course let your family and friends k

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ow you are in business, but market according to the plan you have created. Don’t harm relationships by approaching family and friends

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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