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Top Adding - Lessons from the Crib How to Hold Your New Recruits
Enrolling someone in your business is of little consequence to your success in MLM. Getting continuous production from that recruit is the key to success. So, what are the elements which result in converting a "recruit" into a "leader?"
Well, aft
Well, aft
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
er spending 2? weeks with my toddler grandchildren several years ago, an insight bolted into my consciousness: if you make it fun and interesting --- concentrating on what THEY want, then you pretty much get compliance. I realized, as I thought abou
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
what it took to get cooperative action from our little darling 1 and 2-year-old grandchildren that the same logic certainly applied to MLM.
Some elements of our business are very challenging to people, and we have a hard time getting our new recru
Some elements of our business are very challenging to people, and we have a hard time getting our new recru
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ts into action. One of those elements is prospecting. But, what if you had a reward program to "pay" your recruits weekly if they got the job done? I can tell you from experience that once I established a monopoly type paper "pay" system in my wee
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ly Boot Camp call, participants would do practically anything to make sure they got "paid."
When I started "paying" everyone to prospect 3-5 people a week and "paying" people to sponsor, they accomplished these activities a lot more successfully.
When I started "paying" everyone to prospect 3-5 people a week and "paying" people to sponsor, they accomplished these activities a lot more successfully.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n addition, when I started "paying" my distributors for exercising, instead of just nagging them to get more fit, I got incredibly better results.
One of my participants broke her toe, but she only missed one week's money, soon finding a way to tak
One of my participants broke her toe, but she only missed one week's money, soon finding a way to tak
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
up stationary bicycle riding to comply with the activities, so she could once again win all her weekly money, plus the weekly bonus for completing all 12 assignments successfully.
A major key here is that it is about what THEY want. Much of the t
A major key here is that it is about what THEY want. Much of the t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
aining in our industry is a cookie cutter process designed to create exact duplication with everyone. Therein lies a problem. Many people cannot SEE themselves doing certain things, like saying exactly what is in the script, or wearing a button. I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, however, you could design a way to personalize your trainings, making them more interactive and perhaps even involving role-playing, then chances are you would retain a lot more people.
I have found that I can accomplish this in a group process o
I have found that I can accomplish this in a group process o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
er the phone. I structure my Boot Camp calls to allow for a significant amount of interaction every week. People are both acknowledged and rewarded. It's not about me, it's about them.
My first real conscious implementation of this "fun" and "in
My first real conscious implementation of this "fun" and "in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eresting" behavior modification actually occurred many years ago, when I was a teacher in that small town high school in Escalon, California. I taught English and Home Economics. In my Home Ec classes, due to the nature of the activities, I had to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
assign monitor duties (I thought) each week. Some students were required to unplug and turn off the irons, some folded dishtowels, some cleaned off tables and put away pattern books, etc. I assigned such jobs alphabetically and wrote the "workers"
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ames on a monitor list that I taped to my desktop. The kids complained incessantly that surely it wasn't their turn again, etc. and ---quite frankly --- after 3 years of struggle, I decided that life was short, and I was tired of all the whining.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
came up with a revolutionary new "system." I would accept only volunteers. No one would ever "have to" do a chore again. When I first announced the new program in each of my six classes, a snicker broke out when I said I was only accepting volun
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eers. After waiting an appropriate length of silence for the snickering to subside, I then continued on to say that my "frequent" volunteers would be rewarded at the end of the semester with a 4X6 colored glossy photo of my celebrity pet parakeet "
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ittle Michael," which she would personally autograph, and a choice feather collection would be taped on the back of each collector's item photo.
A stampede ensued in each class as students darted up to write their names in every week's slots. My b
A stampede ensued in each class as students darted up to write their names in every week's slots. My b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ggest "new" problem was that I didn't have enough jobs for all the eager beavers. I thought to myself, "Let me see if I understand this. For 3 years, I have been struggling to get any cooperation in monitor duties. Now, I offer a 50 cent photo of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
parakeet, and I get an enthusiastic effort all semester long --- and I even have substitute monitors lined up in case of absences!"
I continued to use the parakeet photo system for the remaining 11 years that I taught at Escalon High School, and m
I continued to use the parakeet photo system for the remaining 11 years that I taught at Escalon High School, and m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
only problem with it ever was that I couldn't create as many monitor jobs as I had volunteers, so I had to give credit to my long list of substitutes just to maintain fairness. Fun and interesting . . . that's the key. I hope you will take some ti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e to consider applications of these insights for your MLM organization. Remember what Einstein aptly observed:
"The significant problems we face cannot be solved by the same level of thinking that created them."
Copyright (c) 2006 Dr. Eileen Silv
"The significant problems we face cannot be solved by the same level of thinking that created them."
Copyright (c) 2006 Dr. Eileen Silv
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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