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    Here's how it works:

    You have "leads". Maybe you bought them, maybe you generated
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    them on a website, maybe you tapped them on the shoulder, maybe they called YOU in resp
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    nse to an ad you ran somewhere...

    No matter where they came from the definition o
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    a lead is the same thing---

    Someone who MAY or MAY NOT be interested in your
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    usiness.

    Here's where the old school mentality leads you astray:
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    >If they're definitely NOT interested, they're not a lead.

    No matter how m
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ny of them there are, no matter what you say to them---

    Without their interest
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    you're wasting your time.

    Which is better--- contact with 250 people and 1 o
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    them buy (or do whatever it is you want them to do)--- or contact with 50 people and ul
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    imate success with 10 of them? Which would be a better use of your time?

    This is
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    no-brainer, right?

    But here's what you may be NOT thinking about--- burning thro
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    gh all those "oysters" trying to find a "pearl"--- yeah, you made some sales--- but w
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    at about the ones you lost?

    See, it's not what you do, it's how you do it. So
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e of those people you churned through and turned off eliminate any hopes of future busin
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ss, because they know that with you it's all about the numbers... "Some will, some won't
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    so what! Someone's waiting."

    Resist the temptation to lead with whatever it is y
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    u're selling and find out first if what you have will INTEREST them. They don't even hav
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    to WANT it yet, so long as they're interested.

    The sale might not happen immedia
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ely. They might not join your business tomorrow. But, with your interest in them, you'll
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    take the pressure off of yourself, and LET them buy or join--- WHEN and IF they're ready


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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