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"Are you in it for the long haul?"

This is a question that I get from prospects more than any other.

Not, “is this a pyramid?” (It’s not. And thank God most people have enough MLM sense

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

these days to know that much.)

No, people’s concerns are for something different. And at first it seems like an intelligent question. “How long have they been in business?” “Who’s in ch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rge?” “How much experience do they have?” All directed at the biggest fear of MLMers everywhere:

“ARE THEY GOING TO GO OUT OF BUSINESS?”

Truth is, no legitimate MLM company starts with

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the intention of going out of business. Bottom line is they need one thing to keep going: a continuous flow of paying customers to buy whatever it is they’re selling. Anytime a real MLM g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es under, one of two things happens:

They don’t have enough business to keep the company going, or They get so much business that they can’t handle it.

Again, only a moron would start

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a company without planning to deal with either of the above. Money (or lack thereof) is at the root of both problems.

Neither one has anything to do with the distributor. Here’s my point

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

NO COMPANY is worth more than the paper it’s written on. Not even Wal-Mart. Not even Microsoft. Because all a “Company” is legally is a few pieces of paper filed away in a drawer somewh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere that nobody reads. And an MLM company is only as good as its ability to ship product and write good checks. If it can’t do those things, it’s no good to you. No matter where it is, wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

owns it, how much experience they have, or how good the products are. All those things matter, but the whole chain is only going to be as good as its weakest link.

The “company” is not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bricks and mortar or articles of incorporation. It’s PEOPLE, PRODUCT, and PROFITS, and its ability to manage them. In MLM, “sales” is a company function; it’s our “job” as distributors to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

make them happen. PEOPLE are the only living thing in a company. Meaning, we as PEOPLE have control of the product and profits, not the other way around.

So, ask not what your company ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

do for you, ASK WHAT YOU CAN DO FOR YOUR COMPANY.

You have the POWER to control your income. Decide what you want to be paid and make it happen with your company’s product and compensat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion plan. If you can’t, FIND ANOTHER COMPANY where you can get the job done. Simple as that. Once you have the ability to do MLM well, you won’t want to do anything else, and you can do i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with any legitimate company.

The biggest asset you get from your MLM experience is your ASSOCIATION WITH PEOPLE. You make contacts that you can use for a lifetime. No need to worry abou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t if a company folds. Work to build an association, NOT A “COMPANY”. Smart gamblers know, “you can’t beat the house”.

If you build an association with integrity, you don’t have to worry

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bout losing a company. If my company were gone tomorrow, I could join another company the day after and within 1 year I’d be making a 6-figure income. Because there are people I can call

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to follow me who will run tell others. And they know that when I tell them something, they can take it to the bank.

How do you get people to follow you? Act with integrity. Focus on them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and put them first; ahead of the company, ahead of the product, ahead of the comp plan and everything else. PEOPLE FIRST, PROFITS WILL FOLLOW.

The bad news is, if you’ve never made money

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in MLM, it’s because you’ve never had an association. The good news is, you can build one. Starting today. Tell people the truth. Always. Help them. Treat them like you want to be treate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Do that, and you’ll make money before you even realize you did it.

When asked the question, “are they in it for the long haul?”, my response:

Are you?

Are YOU in it for the long haul

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Numbers! Don't have the right sales volume? Costs to high? Competition driving prices down? There are a lot of numbers you can point to. Certainly, you can't control all of the factors impacting your numbers. But, most of the things you'll list are really just symptoms - not the cause. What's really stopping you from making a profit?

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